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conceptos basicos del mercadeo

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Mind Map on conceptos basicos del mercadeo, created by Yessika Yarce on 10/12/2021.
Yessika Yarce
Mind Map by Yessika Yarce, updated more than 1 year ago
Yessika Yarce
Created by Yessika Yarce over 2 years ago
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conceptos basicos del mercadeo
  1. marketin
    1. marketing digital
      1. marketing exitoso
        1. marketing empresarial
          1. producto
      2. demograficos
        1. geograficos
          1. personalidad
          2. psicograficos
            1. ventaja buscada
              1. comportamiento de compra
          3. estrategia de producto
            1. cadena de valor
              1. mercado
              2. valor y costo
                1. actitudes
                  1. motivaciones
                  2. persepciones
                  3. intercambio
                    1. transaciones
                      1. relaciones
                        1. bienes
                          1. cultura
                          2. misión
                            1. vision
                              1. valores
                                1. dofa
                                  1. estrategia de porter
                              2. intereses
                                1. estrategia de producto
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