Customer with different
backgrounds, economic conditions,
risk preferences & needs
Customer not clearly been
informed about coverage
Insurance company: challenge on
adapting digital marketing strategies
Project Objectives
To identify the variables for insurance
consultant to make a decision making
To apply decision tree in constructing rule
based on given data set by expert
To suggest the suitable
insurance policy to the client
Scope of the Research
User
Customer
Insurance Consultant
Types of Insurance
life
health
investment-oriented
annuity
accident
Project Significant
reducing the number of customer
who current over/under payments
assisting customer to more
understand the policy for
future coverage
Insurance company / expert
consultant system has the
intelligent techniques ability that
able to do suggestion
Summary
CHAPTER TWO: Literature Review
Domain
Insurance Policy
Introduction to risk management
and insurance, 10th ed Dorfman,
Mark S. 1945 Cather, David A. 2013
Understanding Health Policy, A Clinical
Approach 6th ed Bodenheimer T.,
Grumbach K. 2012
Foundations of financial management
14th ed Block, Stanley B. 2011
Development of Knowledge Model for Insurance Product Decision Using The Associative
Classification Approach Azuraliza Abu Bakar, Zalinda Othman, Mohd Saiful Nizam MD Yusoff &
Ruhaizan Ismail, 2010
Life Insurance Solomon Stephen Huebner, 1982
Life, health & annuity reinsurance 3rd ed Tiller, John E. Tiller,
Denise Fagerberg 2009
Technique
Fuzzy Logic
Applications of
Fuzzy Classification
in Insurance
Industry: A Fuzzy
Logic Based
Approaches Rita
Ganguly, Kajla Basu
& Anirban Sarkar,
2011
A Fuzzy Expert System Approach to
Insurance Risk Assessment using
FuzzyClips Luis A. Carreno & Dr Yashvant
Jani, 1993
An Overview Of Insurance Uses of Fuzzy Logic Arnold F.
Shapiro, 2007
A Fuzzy Logic Based Model For Life Insurance Underwriting When
Insurer is Diabetic Sanjeev Kumar & Hemlata Jain, 2012
A First Course in Fuzzy Logic Hung T. Nguyen, Elbert A. Walker
Decision Tree
Data mining concepts, models, methods, and algorithms
Kantardzic, Mehmed. 2011
Anytime Learning of Decision Trees Saher Esmeir, Shaul
Markovitch, 2007
Using decision tree for diagnosing heart disease
patients Mai Shouman, Tim Turner, Rob Stocker, 2011
Fuzzy Decision Tree
Software Cost Estimation using Fuzzy
Decision Trees Andreas S. Andreo & Efi
Papatheocharous, 2008
wFDT: weighted fuzzy decision trees for
prognosis of breast cancer survivability Umer
Khan, Hyunjung Shin, Jong Pill Choi, Minkoo Kim,
2008
Case Base Reasoning
Artificial Intelligence: A Guide to Intelligent Systems 2nd Ed Michael
Negnevitky, 2005