Copy and Edit

The Extended Marketing Mix

Description

The Extended Marketing Mix Mind Map on The Extended Marketing Mix, created by james.bowditch on 02/09/2013.
james.bowditch
Mind Map by james.bowditch, updated more than 1 year ago
james.bowditch
Created by james.bowditch over 11 years ago
39
0
0

Resource summary

The Extended Marketing Mix
  1. People
    1. Physical evidence
      1. Process Management
        1. Co-ordinated approach
          1. Characteristics/implications
            1. Customer Satisfaction and Effective Competition
              1. Compatible and Co-ordinated
                1. Service Quality
                  1. Target Market
                    1. Tactical Competitive Activities- people asset
                    2. Impact of other elements of the marketing mix
                      1. Relationship Marketing
                        1. Customer Retention
                          1. Customer Defection
                            1. Relationship Management
                              1. B2C
                                1. B2B
                                  1. KAM
                                    1. Internal Marketing
                                  2. CRM
                                    1. What is CRM?
                                      1. CRM is not
                                        1. Developments in CRM
                                          1. Loyalty Cards
                                            1. Customer Community
                                            Show full summary Hide full summary

                                            Want to create your own Mind Maps for free with GoConqr? Learn more.

                                            Similar

                                            Cory & Manuel
                                            cory.jones2010
                                            Cory & Manuel_1
                                            Prudensiano Manu
                                            INFORMÁTICA - Periféricos de entrada y salida
                                            Serna Izaoly
                                            2.1.3 Software
                                            Lavington ICT
                                            Edexcel Additional Science Chemistry Topics 1+2
                                            El Smith
                                            Physics GCSE equations unit 1
                                            James Howlett
                                            Food and Nutrients
                                            zaynsquad5ever
                                            Poetic Techniques
                                            Monique Govind
                                            Cloud Data Integration Specialist Certification
                                            James McLean
                                            SDP7 (1) ☉ IITU 2017
                                            Zhandos Ainabek
                                            Music Therapy Practice Exam (with explanations)
                                            Hannah Rebecca
                                            Browse Library