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Business Unit 1-Marketing

Dina Hamed

Place

Description

Place Mind Map on Place, created by james.bowditch on 02/09/2013.

Mind Map by james.bowditch, updated more than 1 year ago

	Created by james.bowditch over 11 years ago

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Resource summary

Place

Different Channels
1. Wholesaling
2. Retailing
3. Direct Marketing
4. Internet Marketing
5. Vending
6. Telephone Selling
7. Franchising
8. Digital
Channel Management
1. Formulating a channel strategy
2. Designing the channel structure
3. Selecting Channel Members
Factors effecting channel strategy
1. Multiple Channels
2. Location of customers
3. Geographic/environmental
4. Storage, distribution, import, export costs
5. Nature of goods/services
6. Company Characteristics
7. Competitive Characteristics
Motivating and managing channels
1. Channel Motivation
2. Successful SCM
3. Evaluating channel member performance

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