187900
Description
Mind Map by james.bowditch, updated more than 1 year ago
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Created by james.bowditch
over 11 years ago
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Place
- Different Channels
- Wholesaling
- Retailing
- Direct Marketing
- Internet Marketing
- Vending
- Telephone Selling
- Franchising
- Digital
- Wholesaling
- Channel Management
- Formulating a channel strategy
- Designing the channel structure
- Selecting Channel Members
- Formulating a channel strategy
- Factors effecting channel strategy
- Multiple Channels
- Location of customers
- Geographic/environmental
- Storage, distribution, import, export costs
- Nature of goods/services
- Company Characteristics
- Competitive Characteristics
- Multiple Channels
- Motivating and managing channels
- Channel Motivation
- Successful SCM
- Evaluating channel member performance
- Channel Motivation
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