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18280118
Authenticity and Intimacy in Marketing
Description
Mind Map on Authenticity and Intimacy in Marketing, created by joy peh on 28/05/2019.
Mind Map by
joy peh
, updated more than 1 year ago
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Created by
joy peh
about 5 years ago
5
0
0
Resource summary
Authenticity and Intimacy in Marketing
Self-awareness and self-disclosure
Annotations:
A new form of content marketing?
2/ (entity) strengths and weaknesses
No defensiveness or self-aggrandisement
PR
Site, blog
3/ (entity) goals and aspirations
Site, blog
4/ (entity) stand on issues and values (likes and dislikes)
PR, CSR, campaigns
Communicate: what is expected of (entity) and how is (entity) choosing to respond?
Relational orientation (leader-and-follower)
Guidance towards good objectives + emphasis on follower development
Annotations:
e.g. approval and acceptance, embracing real, authentic self
12-19 years
Bodily appearance and physical attractiveness
Approval and acceptance
Gender role conformity
Individuation
Autonomy
19-35 years
Formulating and committing to an adult identity
High risk of isolation
Life transitions for young adults
1/ (entity) personal history or key trigger events
Annotations:
family influences, role models, early life challenges, educational and work experiences
Cadence
regular and dependable event
beyond "working hours"
process of self disclosure
Unbiased processing
Choiceful Behaviour
self-disclosure
sincerity and truthfulness
Relational orientation
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