The concept of gaze is one that
deals with how audiences view the
people presented.
Some women enjoyed being looked at, e.g beauty
pageants. The gaze can also be directed to people
of the same gender for several reasons, mot all of
which are sexual, such as in comparison of body
image and clothing.
Some theorists have also noted the
sexualising of the female body even
in a situation whjere females
sexiness doesn't have anything to
do with the thing being advertised
or any other media image.
The camera often lingers on the curves of the
female body, and events which occur to the
women are presented largely in a context of the
mans reactions.