TCEO MODEL

Description

There are many models for approaching digital marketing but we have found it most effective to group it into four interrelated disciplines: Think, Create, Engage and Optimise. This grouping creates a process that will result in the optimal use of digital tactics.
María Soto Trujillo
Mind Map by María Soto Trujillo, updated more than 1 year ago
María Soto Trujillo
Created by María Soto Trujillo over 8 years ago
569
0

Resource summary

TCEO MODEL
  1. Digital Marketing
    1. connect
      1. long term relationships
        1. attention for value
          1. Segmentation
            1. Personalised messages
              1. measurable
                1. web analytics
                  1. Intersection: People and technology
                  2. crowdsourcing
                    1. problem solving model
                      1. collaboration
                      2. brand building kinship
                    2. interrelated disciplines
                      1. Think
                        1. strategic plans for the digital world.
                          1. consumer insights
                            1. research
                              1. concept development
                                1. concept development
                                  1. budget allocation
                                    1. channel planning
                                    2. Research, plan and strategise
                                      1. challenges
                                        1. meet communication
                                          1. market
                                            1. product
                                          2. digital tools and tactics
                                            1. effective marketing strategies
                                              1. Situational Analysis
                                                1. Environment
                                                  1. PESTLE
                                                  2. business
                                                    1. customers
                                                      1. consumer journey
                                                      2. competitors
                                                      3. iterating
                                                        1. evolving
                                                          1. adapts from tradicional marketing
                                                            1. user centric thinking
                                                              1. Five Forces
                                                                1. Price
                                                                  1. Product
                                                                    1. Placement
                                                                      1. Promotion
                                                                        1. People
                                                                          1. consumer centric organisations
                                                                            1. Participante in brand story
                                                                        2. Crafting
                                                                          1. Context
                                                                            1. value exchange
                                                                              1. objectives
                                                                                1. SMART
                                                                                  1. tatics
                                                                                    1. KPIs
                                                                                      1. targets
                                                                                      2. tactics and evaluation
                                                                                        1. SEO
                                                                                          1. Search Advertising
                                                                                            1. online advertising
                                                                                              1. Afiliate marketing
                                                                                                1. video marketing
                                                                                                  1. social media
                                                                                                    1. email marketing
                                                                                                    2. Ongoing optimisation
                                                                                                  2. opportunities
                                                                                                    1. interaction
                                                                                                      1. consumer engagement
                                                                                                      2. interactive experiences
                                                                                                      3. Market Research
                                                                                                        1. understand
                                                                                                          1. audiences
                                                                                                            1. campaigns
                                                                                                          2. Content Marketing Strategy
                                                                                                            1. use of content
                                                                                                              1. reach audiences
                                                                                                            2. Key Terms
                                                                                                              1. API
                                                                                                                1. Cluetrain manifesto
                                                                                                                  1. Market share
                                                                                                                    1. metric
                                                                                                                      1. ORM
                                                                                                                        1. PPC
                                                                                                                          1. ROI
                                                                                                                            1. RSS
                                                                                                                              1. SEO
                                                                                                                                1. SMS
                                                                                                                                  1. SOAP
                                                                                                                                    1. Strategy
                                                                                                                                      1. Tactic
                                                                                                                                        1. WebPR
                                                                                                                                          1. XML
                                                                                                                                        2. Create
                                                                                                                                          1. Brings concepts to life
                                                                                                                                            1. executing campaigns
                                                                                                                                              1. shaping platforms
                                                                                                                                              2. Beautiful assets
                                                                                                                                                1. websites
                                                                                                                                                  1. videos
                                                                                                                                                    1. banner adverts
                                                                                                                                                      1. applications
                                                                                                                                                    2. Engage
                                                                                                                                                      1. driving traffic
                                                                                                                                                        1. Building relationships
                                                                                                                                                        2. Optimise
                                                                                                                                                          1. continuous improvement
                                                                                                                                                            1. insight
                                                                                                                                                              1. analytics
                                                                                                                                                                1. data mining
                                                                                                                                                                  1. conversation optimisation
                                                                                                                                                                    1. testing
                                                                                                                                                                  2. test assets and campaigns.
                                                                                                                                                                    1. Performance
                                                                                                                                                                  3. Optimal use of digital tactics
                                                                                                                                                                  Show full summary Hide full summary

                                                                                                                                                                  Similar

                                                                                                                                                                  Desing thinking
                                                                                                                                                                  Cristhian Ayala
                                                                                                                                                                  C.A.D. (Computer Aided Desing)
                                                                                                                                                                  Antonio Omar Hernandez Vargas
                                                                                                                                                                  Ways to improve our English.
                                                                                                                                                                  nitzschkeannie95
                                                                                                                                                                  GOOD COPY. BAD COPY
                                                                                                                                                                  csanchezcalvillo
                                                                                                                                                                  curious brain
                                                                                                                                                                  Maria angelica flores
                                                                                                                                                                  Curious brain
                                                                                                                                                                  suzane ortega
                                                                                                                                                                  Curious brain
                                                                                                                                                                  CECILIA DEL RIO SALGADO
                                                                                                                                                                  Curious brain
                                                                                                                                                                  Carlos Monroy
                                                                                                                                                                  Curius Brain
                                                                                                                                                                  santiago olivares
                                                                                                                                                                  Curious brain
                                                                                                                                                                  Enrique Mendoza Becerril