Deliberry, a new company with social concerns

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Deliberry, a new company with social concerns
imlearningenglis
Mind Map by imlearningenglis, updated more than 1 year ago
imlearningenglis
Created by imlearningenglis about 9 years ago
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Resource summary

Deliberry, a new company with social concerns
  1. THE SCENE
    1. Economic crisis
      1. depressed labour market
        1. long-term unemployment
          1. people at risk of social exclusion
            1. middle-age women
              1. qualification doesn't matter any more
            2. Pleople struggles to maintain their families
              1. "mamá shoopers"
            3. THE IDEA
              1. Customers are too busy to do their own food shopping
                1. will do
                2. hire middle-age women, at risk of social exclusion
                  1. through charities, NGO
                3. The Company's plan
                  1. currently only in Barcelona
                    1. plan to launch in Madrid next year
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