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4086788
2. El mercado y los consumidores
Description
Mind Map on 2. El mercado y los consumidores, created by Zaret Arenas on 21/11/2015.
Mind Map by
Zaret Arenas
, updated more than 1 year ago
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Created by
Zaret Arenas
over 8 years ago
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Resource summary
2. El mercado y los consumidores
2.1 Mercado de consumo y comportamiento de compra de los consumidores
2.1.1 Modelo de comportamiento de los consumidores
El entorno
Caja negra del Comprador
Respuestas del comprador
Actitudes y Preferencias
Comportamiento de compra
Comportamiento con relación a la marca y diseño
Características del Comprador
Proceso de decisión de compra
Estímulos de marketing
-Producto
-Precio
-Plaza
Promoción
Otros
Económicos
Tecnológicos
Sociales
Culturales
2.1.2 Factores que afectan el modelo de compra de los consumidores
Características del consumidor
Factores
Culturales
Sociales
Personales
Psicológicos
2.1.3. El proceso de decisión de compra
Mercado
Tipos de Mercado
Clientes finales
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