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Making the most of social media
potential
- Social media has great potential, but only when
it’s strategic, targeted and effective
- 1. Have a direct relationship with
customers, with nobody in the middle.
“Social media is a mindset, not a lot of
tactics.”
- 2. Tie social media to marketing
objectives that can be measured.
- 3. Always listen—even if you’re not ready to act.
- 4. Have conversations: “This is
not a one-night stand; you have to
invest in it.”
- 5. Let consumers know where they can find you.
- Differentiating by design
- “What can you give your customers—and not
necessarily in the form of money?
- It might be entertainment, ease of utility, ease of
planning. You can give them incentives like a Foursquare
badge . Whatever it is, you have to get people buying into
your social media initiatives, and that costs money.”
- It might be entertainment, ease of utility, ease of
planning. You can give them incentives like a Foursquare
badge . Whatever it is, you have to get people buying into
your social media initiatives, and that costs money.”
- “What can you give your customers—and not
necessarily in the form of money?
- Mobile and measurement
- “Social media has huge potential for guests on property or who
are headed to the property. A lot of people are not pre-planning
their trips these days. Instead they’re using Twitter and
Foursquare when they’re already on their way to see what’s
available, to look for deals and to see where their friends might be
staying
- “Social media has huge potential for guests on property or who
are headed to the property. A lot of people are not pre-planning
their trips these days. Instead they’re using Twitter and
Foursquare when they’re already on their way to see what’s
available, to look for deals and to see where their friends might be
staying
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