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3842762
Danone
Description
danone
No tags specified
activi
danone
lactobacilos
Mind Map by
Erika Amaro
, updated more than 1 year ago
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Created by
Erika Amaro
over 8 years ago
46
0
0
Resource summary
Danone
Pesquisa sobre longetividade
Pesquisa sobre efeitos benéficos
Consumidores buscam por saúde e sabor
Fusão entre empresas
Presença em 120 países
2003 centro de pesquisa descoberta dos lacto bacílos vivos
Posicionamento
32% dos brasileiros já aprovaram Activia
2% dos que experimentaram pediram o dinheiro de volta ( marketing experimental)
Espaços diferenciados nas gôndulas
Melhor Identificação da marca
Activia
Mercado Potencial
Presença em 40 Países
Informações para formulário de perguntas
Tomada de decisão
Expansão da marca
Investimento em publicidade
Monitoramento da marca e concorrentes
Media attachments
bf2cac5c-10c8-46ef-aa38-110b5c807a85 (image/jpg)
b5460cdf-951c-4989-9a50-61f4a9ef1ead (image/jpg)
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