3317690
Description
Mind Map by Ana De la Torre, updated more than 1 year ago
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Created by Ana De la Torre
over 9 years ago
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A Real Case: Netflix.
- The Long Tail.
- Chris
Anderson in
2004.
- A concept utilized by Marketers.
- Chris
Anderson in
2004.
- What does Netflix offer?
- 100,000 individual titles.
- 20 million subscribers paying it some
$200 million a month
- Control of the entire digital delivery system for movies
and TV programs.
- Control of the entire digital delivery system for movies
and TV programs.
- 100,000 individual titles.
- A Example of an
"Always-Connected Society".
- 53 million Netflix subscribers
consume approximately one billion
hours of content.
- 53 million Netflix subscribers
consume approximately one billion
hours of content.
- Four ways the entertainment industry is responding:
- Niche
Content.
- Streaming services that breaks down all
those barriers for consumption.
- A new Audience
- Viewer Involvement.
- Niche
Content.
Media attachments
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