22185809
Description
Mind Map by Natalia Peña, updated more than 1 year ago
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Created by Natalia Peña
over 4 years ago
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Nintendo Co., Ltd.
- History
- 1549 Japan: Playing cards and games was outlawed
- 1889: Hanafuda or flower card game. Nintendo Koppai.
- Legalized card game
- Dominant game maker for decades
- Legalized card game
- 1959: Cards with Disney Characters
- 1962: Nintendo went pubic
- 1972: Nintendo Beam Gun - Partnered with Magnavox Odissey
- Electronic toy
- High Margin Category
- Maganvox: Fist video game console
- Electronic toy
- 1983: Nintendos's first console Famicon or NES
- A
blockbuster
- Immagination and innovation
- Own characters creation
- Created IP
- Created IP
- A
blockbuster
- 1989: Game boy
- Best seller video game in history
- Innovating and experimental system
- Best seller video game in history
- 1990: Super Nintendo
- Reasonably-priced hardware
and imaginative software
- Reasonably-priced hardware
and imaginative software
- 1993: HAL Laboratory rescue
- Two mega hits: Pokemon
and Smash Bros
- Two mega hits: Pokemon
and Smash Bros
- 1549 Japan: Playing cards and games was outlawed
- Competition
- 1993: Sony released Play station console
- 102M units sold
- $ 300 USD/unit
- Nintendo responded: Nintendo 64
- 33M units sold
- $ 200 USD/unit
- 33M units sold
- 102M units sold
- 2001: Microsoft entered X-Box
- 10M units sold
- 10M units sold
- 2002: Play Station 2
- 155M units sold until 2012
- Nintendo countered: Game Cube
- 13M units sold
- 13M units sold
- 155M units sold until 2012
- Consoles evolution:
- Focus on technology
- High speed with realistic graphics
- High definition sound
- High speed with realistic graphics
- Complex and violent
games
- Adrenaline-fueled
- Sport simulation
- Adrenaline-fueled
- Expensive to produce
- 2013: Sony and Microsoft consoles
- Ever-faster and
realistic gaming
- Ultra high
definition: Sound and Graphics
- Onine gaming, real
time chat
- 2018: Sony 86M Play station 4
units sold. Microsoft 39M u
- Ever-faster and
realistic gaming
- Focus on technology
- 2007: Apple Smart phones
- Games
Apps
- Wii boom to bust, squeezed by
mobile platforms
- 2012: Wii U type of Tablet.
Disaster
- 2012: Wii U type of Tablet.
Disaster
- Wii boom to bust, squeezed by
mobile platforms
- Games
Apps
- *Red Ocean
strategies*
- 1993: Sony released Play station console
- Blue Ocean strategy
- 2004: Nintendo DS.
Creating market
- Low development cost
- Market oriented to people who care passionately
about games instead technical features
- New Girls market with colour pink
- Smash Hit
- 154M Units sold
- 154M Units sold
- Low development cost
- 2006: Nintendo Wii Casual
Games Market "Nintendo
Revolution"
- Games that anybody can approach
- Easy to start
- Increase in complexity with player's skill
- Wiimote: Controlled by motion instead of buttons
- Less cost by reducing graphics and sound
- Created brand new market, was not
a substitute for the other consoles.
- 101M Units sold
- Games that anybody can approach
- 2016: Pokemon Go Smash Success
- Partnered with Pokemon
Company and Google and
funded Niantic
- Augmented
reality
- Augmented
reality
- Most popular
smartphone game
- Nintendo produce
mobile games
- Super Mario Run,
Animal Crossing
- Super Mario Run,
Animal Crossing
- Partnered with Pokemon
Company and Google and
funded Niantic
- 2017: Nintendo Switch
- Reconstructed Market by
capturing the best of high powered
game consoles and smart phones.
- Multiplayers for one Switch
- Hybrid system: Portable
device and docked system.
- 2018: under 20M units sold
- "Nintendo is mostly competing against itsefl"
- Continues to inoovate
- Multiplayers for one Switch
- Reconstructed Market by
capturing the best of high powered
game consoles and smart phones.
- 2004: Nintendo DS.
Creating market
Media attachments
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