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19001460
Gestión de Mercadeo
Description
Todas las herramientas necesarias sobre
No tags specified
tercero
Mind Map by
Alexander Ramírez
, updated more than 1 year ago
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Created by
Alexander Ramírez
about 5 years ago
13
0
0
Resource summary
Gestión de Mercadeo
Plaza
Directo
Sin intermediarios
empresa
consumidor final
indirecto
Con intermediarios
empresa
minorista
mayorista
consumidor final
Producto
Producto Genérico
Necesidad
Producto Físico
Beneficio Adicional
Producto Aumentado
Características
Componentes
Empaque
Marca
Ciclo
Introductorio
Madurez
Declinación
Crecimiento
Promover
Promoción
2x1
cupones
rifas
premios
Publicidad
periódicos
paneles
tv
redes sociales
Ventas personales
Casa en casa
Relaciones publicas
relación
cliente
representante
Precio
Precio Costo + Ganancia
recuperar
invertido
Precio Competencia
competencia
Precio considerando al consumidor
cliente
calidad
tecnología
seguridad
servicio
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