GiGi- Marketing Campaign to Raise Awareness of GiGi

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Flowchart on GiGi- Marketing Campaign to Raise Awareness of GiGi, created by Georgina H-D on 07/01/2017.
Georgina H-D
Flowchart by Georgina H-D, updated more than 1 year ago
Georgina H-D
Created by Georgina H-D over 7 years ago
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Resource summary

Flowchart nodes

  • Raising Awareness of GiGi
  • Used GiGi's website to promote the release of her debut album
  • Used GiGi's social medias pages such as Twitter to announce the release of her debut music video
  • Raised awareness of GiGi as an individual not only a 'star' through a Behind The Scenes video contain bloopers and outtakes.
  • A key way of raising awareness of GiGi was through her tour poster.
  • Used GiGi's Instagram to reach and connect with her target audience.
  • We also used the website as the main hub of the marketing campaign.
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