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50. People Are More Motivated As They Get Closer to a Goal

Description

Chapter: What Motivates People Point 50: People are More Motivated as they Get Closer to a Goal

Flashcards by Miranda Davis, updated more than 1 year ago

	Created by Miranda Davis over 7 years ago

Resource summary

Question	Answer
GOAL-GRADIENT EFFECT	states that you accelerate your behaviour as you get closer to your end goal
POST-REWARD RESETTING PHENOMENON	the circumstance where motivation significantly decreases after receiving a reward for reaching a goal.
REWARD PROGRAMS	Give incentive to users or customers, as well as increase the happiness of those customers.

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