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Chapter 18 - Marketing Planning

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Marketing Management @ University of Antwerp

Flashcards by Mario Landwehrjohann, updated more than 1 year ago

	Created by Mario Landwehrjohann almost 3 years ago

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Resource summary

Question	Answer
Levels of planning in a company	• Corporate strategy • (S)BU planning • Business plan • Marketing plan Image: Levels+Of+Planning+1 (binary/octet-stream)
Marketing Planning Process	1. Business Mission 2. Marketing Audit 3. SWOT 4. Marketing Objectives 5. Core Strategy 6. Competitive Advantage 7. Marketing Mix decisions 8. Organization and implementation 9. Control Image: Marketing+Planning+Process (binary/octet-stream)
Marketing Plan	• Focused • Simple • Specific • Realistic • Complete • Logic

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