18939671
Description
Flashcards by samir Cardona, updated more than 1 year ago
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Created by samir Cardona
over 5 years ago
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| Question | Answer |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | “Marketing surrounds us. From your first memories to the moments before you started reading this book, marketing has flooded you. You learned to read the logos on the side of the road and spend your time and money in response to what sellers have paid to put in front of you. " (Godin, 2018, p1) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "although the usual demographics, are critical, the exercise in filling in the "quot" field can be particularly helpful to get inside the head of your ideal customer. the quote field is how this avatar might define himself is one sentence, or it's the motto lives by. for instance our quote for agency erick is "i surround myself with people smarter than i" this sentence says alot about this avatar's character and motivation to purchase our marketing trainer products. brainstorm ideas for your avatar's quote with your team or someone how knows your business well" (deis, henerberry, 2016, pag. 19-20) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "demographic information for your customer avatar is also useful for choosing targeting options in ad platforms like Facebook. bring your avatar to "life" as much as possible, even by visualizing the person if you can, because when you're writing content, email, or sales copy, it can be beneficial to write as though you're avatar were sitting across the table from you. demographic information like age, gender, and location gives you're persona a look and feel." (deis, henerberry, 2016, pag. 20-21) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "in the final section of the customer avatar worksheet, answer why your customer avatar might choose to decline the offer too buy your product or service. the reason your avatar doesn't buy are called objections, and you must address them in your marketing. for example if we know that agency eric is concerned with a amount of time his team members will be out of the office or unable to work while getting trained, we can send an email that overcomes that objections a subject line" (deis, henerberry, 2016, pag. 23) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | “hard and fast usability rulers. i've been at this for a long time, long enough to know that there is no one "right" answer to most usability questions. design is a complicated process and the real answer to most question the people ask me is it "a depends". but i do think that there a few useful guiding principles it always help to have a mind, and those are what i trying to convey “ (krug, 2006, pag. 24) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | prediction about the future of technology on the web. honestly you guess is as good as mine, the only thing I’m sure of is that (a) most of prediction i hear almost certainly wrong, and (b) the thinks that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious. (krug, 2006, pag. 24-25) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "at the left section, repot button is shown and the users think "clik" in the middle section, a text "report" is shown in bold and the users thinks "hmmm". (milliseconds of thought) i guess that's the link. Clik."in the last section a text "report" is shown in non-bold text and the users thinks "hmmm. does that anythink?"." (krug, 2006, pag. 34) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "you may be think, "well, it really doesn't matter that much. if you clik or tap it nothing happend, want's the big deal?" the point is every question mark add to our cognitive workload, distracting our attention from the task and hand. the distraction may be slight but they add up, specially if it's something we do all the time like deciding what to click on" (krug, 2006, pag. 35) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "To calculate ROI you have to recognize both cost and revenue related to you social media activities; neither is transparent, even without distinguishing marketing chanels" (deis, henerberry, 2016, pag. 55) |
| UNAH ESPAÑOL GENERAL SECCION 1700 JOANNA AGUILAR SAMIR HASELL CARDONA MEZA 20171034453 TEMA: MERCADEO DE REDES TEIS: "LOS MEDIOS PUBLICITARIOS EN REDES SOCIALES SE LLEVAN A CABO POR UN LARGO PROCESO Y ESTUDIOS DE MERCADEO, NO SE HACE AL AZAR" | "you may want to delineate CCA for several different revenue streams or marketing channels: consumer versus businesses; products versus services(for example, software and support contracts); online sales versus offline sales; and consumers versus advertisers. compare each one against the everage CCA for your company overall. The formula is simple: cost of customer acquisition = marketing cost / number of leads be careful! this formula can be misleading if you calculate it over too short a time frame. The CCA may be too high during quarters that you undertake a new activity or a special promotion and too low during quarters when spending is down but you reap from an earlier investment in social media" (deis, henneberry, 2016, pag. 63) |
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