18622190
Description
Flashcards by Gerardo Diaz, updated more than 1 year ago
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Created by Gerardo Diaz
over 5 years ago
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| Question | Answer |
| IMC | Stands for Integrated Marketing Communications. It refers to the communication strategy where Advertising, Direct Marketing, Promotions, Sales Management, and Public Relations are considered. |
| Self-reference Criterion | It refers to the proclivity people have to assume they have the correct opinions, which can blind them to the differences in preferences that people in other cultures might have. |
| Streisand Effect | It refers to the fact that it is common, when someone wants to censor or prohibit something on the internet, it tends to become viral. |
| Poe’s Law | Internet law that describes that in written language it becomes impossible to detect when someone is sarcastic or not, given the diversity of people online. |
| Botom of The Pyramid (BOM) | These consist of the 4 billion people around the world with incomes of $1,200 or less per capita. They are not necessarily defined by national borders, but are rather pockets of poverty particularly concentrated in south Asia and sub-Sahara Africa. (CATEORA) |
| Capital Account | The portion of a balance of payments statement that shows a record of direct investment, portfolio investment, and short-term capital movements to and from countries. (CATEORA) |
| Commerce Control List (CCL) | A directory, organized by a series of Export Control Classification Numbers, that indicates U.S. rules for the exportability of items. Exporters must use the list to determine if there are end-use restrictions on certain items, such as uses in nuclear, chemical, and biological weapons, and deter- mine if a product has a dual use—that is, both in commercial and restricted applications. |
| Foreign Environment Uncontrollables | Factors in the foreign market over which a business operating in its home country has little or no control or influence. They include political and legal forces, economic climate, geography and infrastructure, level of technology, structure of distribution, and level of technology. See domestic environment uncontrollables. (CATEORA) |
| Free Trade Area | A type of regional cooperation that involves an agreement between two or more countries to reduce or eliminate customs duties and nontariff trade barriers among partner countries while members maintain individual tariff schedules for external countries. An FTA requires more cooperation than the arrangement known as the regional cooperation for development. (CATEORA) |
| Home-Country Middlemen | In international transactions, the intermediaries, located in the producer’s home country, who provide marketing services from a domestic base; also known as domestic middlemen. Home-country middlemen offer advantages for compa- nies with small international sales volume or for those inexperienced in international trade. (CATEORA) |
| Lubrication | The use of funds to expedite actions of public em- ployees and government officials. The payments made to minor officials may or may not be illegal and are usually of inconsequen- tial amounts..(CATEORA) |
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