Digital Media Sales Exam Certification

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What does the "D" in DSP stand for?

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Which is not a standard ad buying format?

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According to Moore's Law, the speed of semiconductor processors double every

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This association performs audits of internet measurments as well as traditional media measurements

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What is the MRC's primary objective?

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Who has developed the industry standard of viewability?

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In a world where impressions are purchased based on viewability, what will happen?

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What is the best example of buying impressions in real time?

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What does "DMP" stand for?

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What is the formula for determining eCPM?

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What is the IAB's standpoint on native advertising?

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What does "SSP" stand for?

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Determine the eCPM

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If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?

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What is the IAB's standard of viewability on a display ad?

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What is the standard size of a Mobile Rising Star Slider?

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Which is NOT a standard UAP banner size?

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A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?

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If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?

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What is the CPM of the 300x250 placement?

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What is CPA?

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What type of program is used to feed pages to a search engine?

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What size ad unit is seen here?

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What is the following an example of?

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While looking to purchase movie tickets on MovieTickets.com, the following ad appeared, what is it an example of?

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A client gives you another $3k to spend on digital advertising, using the chart attached, which metric would you use to determine where to place the additional spend?

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Using the chart attached, which placement has the lowest cost per conversion?

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What is the CPC of the 300x250 placement?

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What is the first step in determining effectiveness of a clients campaign?

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What is Shared Media?

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What is "Earned" Media?

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Which of the following is NOT a daughter agency of the Omnicom holding group:

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A holding company is a company that owns other companies' outstanding stock.

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The IAB recommends publisher campaign reporting at least weekly.

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On a CPM based campaign, cancellation out clause for guaranteed deliverables is

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A publisher should not bonus more than _____ % in impressions without permission

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Makegoods and reporting failure should be cured within _____ days of notice from agency

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Which of the following is/are examples of owned media

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Which of the following is not an example of Earned media?

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Which of the following true?

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Which of the following is not a basic metric of video performance?

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There are 14 million emails successfully delivered to W 35-54. The open rate is 20% and click through rate is 20%. How many people landed on brand.com?

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Which is generally accepted as the BEST optimization tool to add to a banner flight to maximize unique reach?

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These four elements are a part of what customer journey?
-Awareness
-consideration
-preference
-purchase

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Which tags SHOULD a client supply when running a CPC campaign?

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You receive an RFP with the following objectives listed: awareness, CTR, and demographic targeting. When you first get a chance to speak with the client, the BEST course of action would be to

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Which type of site analysis is MOST LIKELY to over count unique views to a site? For example, the analysis might count the office user, mobile user, home user as three separate users, even though they are one user.

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A client was sold a program for 40 million impressions. At the end of the campaign, the client’s ad server shows a delivery of 21 million impressions. The vendor’s ad server shows 41 million ads served. What is the BEST practice in resolving the discrepancy?

This is a practice test for the Digital Media Sales Exam Certification

Digital Media Sales Exam Certification

What does the "D" in DSP stand for?

Which is not a standard ad buying format?

According to Moore's Law, the speed of semiconductor processors double every

This association performs audits of internet measurments as well as traditional media measurements

What is the MRC's primary objective?

Who has developed the industry standard of viewability?

In a world where impressions are purchased based on viewability, what will happen?

What is the best example of buying impressions in real time?

What does "DMP" stand for?

What is the formula for determining eCPM?

What is the IAB's standpoint on native advertising?

What does "SSP" stand for?

Determine the eCPM

If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?

What is the IAB's standard of viewability on a display ad?

What is the standard size of a Mobile Rising Star Slider?

Which is NOT a standard UAP banner size?

A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?

If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?

What is the CPM of the 300x250 placement?