Chad Collins
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ENT I 5.05 Quiz

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Chad Collins
Created by Chad Collins over 7 years ago
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ENT I 5.05 Quiz

Question 1 of 4

1

What are the primary elements that businesses should include in a comprehensive promotional plan?

Select one of the following:

  • Media placement specifications and costs

  • Sales quotas and advertisement run dates

  • Product pricing policies and industry analysis

  • Competitor analysis and international advertising objectives

Explanation

Question 2 of 4

1

When identifying which promotional approaches to use, a business should perform which action?

Select one of the following:

  • Try to use every approach possible

  • Select a target market

  • Copy what the competition is doing

  • Choose those that match its image

Explanation

Question 3 of 4

1

Which is an example of a measurable objective that a business might include in its promotional plan?

Select one of the following:

  • Distribute 500 flyers by March 1

  • Design a new flyer

  • Tell people about the business

  • Run an ad in several newspapers

Explanation

Question 4 of 4

1

When beginning to develop a promotional plan, it is important for a business to perform which action?

Select one of the following:

  • Compile a list of activities

  • Decide on its promotional strategy

  • Become an active networker

  • Define its promotional goals

Explanation