Chad Collins
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ENT I 5.04 Quiz

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Chad Collins
Created by Chad Collins over 7 years ago
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ENT I 5.04 Quiz

Question 1 of 5

1

Text message advertising is the most likely to be successful when the ads go through which action?

Select one of the following:

  • Sent anonymously

  • Delivered to the cell phone numbers of people interested in the product

  • Randomly sent to a mass audience of cell phone subscribers

  • Made lengthy in nature

Explanation

Question 2 of 5

1

Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?

Select one of the following:

  • Out-of-home

  • Newspaper

  • Directory

  • Radio

Explanation

Question 3 of 5

1

Radio commercials are a form of advertising that is transmitted through which medium?

Select one of the following:

  • Print

  • Broadcast

  • Web-based

  • Out-of-home

Explanation

Question 4 of 5

1

Newspapers and magazines are categorized as which medium?

Select one of the following:

  • Time

  • Broadcast

  • Publications

  • Direct

Explanation

Question 5 of 5

1

Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?

Select one of the following:

  • Direct mail

  • Transit

  • Newspaper

  • Television

Explanation

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