ENT I 3.04 Quiz

Question 3 of 6 Question 1 of 6

1

Identifying market segments helps a business to develop which factors appropriately?

Select one of the following:

Marketing strategies
Economic forecasts
Organizational records
Leadership styles

Explanation

Question 2 of 6 Question 2 of 6

1

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?

Select one of the following:

Mass
Isolated
Niche
Individual

Explanation

Question 1 of 6 Question 3 of 6

1

Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?

Select one of the following:

Income segmenting
Market planning
Niche marketing
Target auditing

Explanation

Question 4 of 6 Question 4 of 6

1

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?

Select one of the following:

Undifferentiated
Concentrated
Inflexible
Accessible

Explanation

Question 5 of 6 Question 5 of 6

1

A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?

Select one of the following:

Ethnicity
Demographic
Geographic
Values

Explanation

Question 6 of 6 Question 6 of 6

1

Businesses that segment the market based on psychographics are grouping people according to which attribute?

Select one of the following:

Occupation
Lifestyles
Marital status
Education

	Created by Chad Collins about 8 years ago

ENT I 3.04 Quiz

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ENT I 3.04 Quiz

Question 3 of 6 Question 1 of 6

Identifying market segments helps a business to develop which factors appropriately?

Select one of the following:

Explanation

Question 2 of 6 Question 2 of 6

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?

Select one of the following:

Explanation

Question 1 of 6 Question 3 of 6

Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?

Select one of the following:

Explanation

Question 4 of 6 Question 4 of 6

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?

Select one of the following:

Explanation

Question 5 of 6 Question 5 of 6

A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?

Select one of the following:

Explanation

Question 6 of 6 Question 6 of 6

Businesses that segment the market based on psychographics are grouping people according to which attribute?

Select one of the following:

Explanation