Rob Winners
Quiz by , created more than 1 year ago

The Google Analytics hasn't been the best at properly preparing a novice marketing person such as myself to pass the IQ exam. This set of questions will be much better.

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Rob Winners
Created by Rob Winners over 7 years ago
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GA IQ Set of Exam Questions

Question 1 of 72

1

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Select one of the following:

  • A. Traffic type

  • B. Language

  • C. Device Category

  • B and C

  • A, B, and C

Explanation

Question 2 of 72

1

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Select one of the following:

  • A. product SKU(s)

  • B. purchase amount

  • C. billing city

  • D. tax amount

  • E. credit card number

Explanation

Question 3 of 72

1

What is an assisted conversion?

Select one of the following:

  • A. When one goal completion leads to another.

  • B. When one traffic source results in a later goal completion through another traffic source.

  • C. an AdWords view through conversion.

  • D. When an AdWords visitor returns to the site directly to convert.

Explanation

Question 4 of 72

1

What is the URL parameter that auto-tagging appends to an AdWords destination URL?

Select one of the following:

  • gclid=

  • _ga=

  • userid=

  • clickid=

  • utm=

Explanation

Question 5 of 72

1

Google Analytics can identify that two sessions are from the same user if...

Select one of the following:

  • The session happened in the same browser on the same device.

  • The sessions happen on the same day.

  • The sessions happened in the same browser.

  • The sessions occur within 30 minutes of each other.

Explanation

Question 6 of 72

1

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Select one of the following:

  • A. View filters

  • B. Advanced Segments

  • C. Report filters

  • D. Custom Dimensions

Explanation

Question 7 of 72

1

Which of the following is an advantage of implementing Google Tag Manager?

Select one of the following:

  • A. You can add Google Analytics tags to your site without editing site code.

  • B. You can add AdWord tags to your site without editing site code.

  • C. You can add non-Google tags to your site without editing site code.

  • D. You can change configuration values in your mobile app without rebuilding a new binary.

  • E. All of the answers are correct.

Explanation

Question 8 of 72

1

What reports would you use to determine if you should consider expanding your advertising to new markets?

Select one of the following:

  • A. Location and Language reports.

  • B. Frequency and recency reports.

  • C. Intelligence events

  • Source/Medium report

Explanation

Question 9 of 72

1

Which of the following are possible uses of views within a single Google Analytics account?

Select one of the following:

  • A. To look more closely at traffic to a specific subdomain.

  • B. To look more closely at traffic to a specfic part of a site (a page or selection of pages).

  • C. To limit a user's access to a subset of data.

  • D. A and C only

  • E. A, B, and C

Explanation

Question 10 of 72

1

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success?

Select one of the following:

  • A. Bounce rate

  • B. Avegage session duration

  • C. Pageviews

  • D. Conversion rate

Explanation

Question 11 of 72

1

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal coversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Select one of the following:

  • A. Annotations

  • B. Intelligence Events

  • C. Real-Time

  • D. Secondary Dimensions

  • E. Advanced Segments

Explanation

Question 12 of 72

1

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by...

Select one of the following:

  • A. Changing the sampling rate in your view settings.

  • B. Adjusting the session timeout control.

  • C. Adjusting a control in the reporting interface for greater or less precision.

  • D. You cannot adjust the sample rate.

Explanation

Question 13 of 72

1

Which report would you use to determine the % of your site traffic that has already been to your site before?

Select one of the following:

  • A. Behavior - New vs. returning report

  • B. Behavior - Frequency and Recency report

  • C. Interests - Affinity categories report

  • D. All traffic - Referrals report

  • E. Ecommerce - Sales performance report

Explanation

Question 14 of 72

1

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

Select one of the following:

  • A. You must have at least 500 sessions from AdWords ad clicks in the GA view over the past 30 days.

  • B. You must modify your tracking code to support Smart Goals data collection.

  • C. You must enable Smart Goals in your property settings.

  • D. The selected GA account must have at least 1000 pageviews over the past 30 days.

Explanation

Question 15 of 72

1

Which reporting or data collection feature(s) do you get access to by activation Advertising Features in GA?

Select one of the following:

  • A. Remarketing

  • B. Interest Categories

  • C. Demographic reporting

  • D. B and C only

  • E. A, B, and C

Explanation

Question 16 of 72

1

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Select one of the following:

  • A. Real Time reporting

  • B. Segmentation

  • C. View filters

  • D. Multi-Channel Funnels

Explanation

Question 17 of 72

1

In the multi-channel funnel reports, which of the following meterics would be most useful in measuring how many conversions wereinitiated by Paid Search?

Select one of the following:

  • A. Assisted Conversion Value

  • B. Conversion Rate

  • C. First Interaction (Click) Conversions

  • D. None of these metrics

Explanation

Question 18 of 72

1

Which of the following could be measured by definding a goal in GA?

Select one of the following:

  • A. The percentage of visits that result in a site registration.

  • B. The percentage of visits that contain only one page view.

  • C. The percentage of visits during which visitors spent at least two minutes on the site.

  • D. Conversion rate

  • E. All of these could be measured by defining a goal in GA.

Explanation

Question 19 of 72

1

Which of the following would prevent URL destination goal conversions from being recorded?

Select one of the following:

  • A. There was a misspelling in the URL of the goal definition.

  • B. The tracking cide is missing from the conversion page.

  • C. The match type in the goal definition is incorrect.

  • D. No URL destination goals have been defined.

  • E. All of these answers apply.

Explanation

Question 20 of 72

1

Auto-tagging is a feature that is used with which type of traffic?

Select one of the following:

  • A. Any search engine traffic that is not from Google.

  • B. AdWords Campaign traffic.

  • C. Website referrals

  • D. Social media referrals

Explanation

Question 21 of 72

1

When you share a link to a custom report, you share the data in the report.

True - Sharing a link to a custom report shares the data in the report.
False - Sharing a link to a custom report only shares a template for the report.

Select one of the following:

  • True
  • False

Explanation

Question 22 of 72

1

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by GA.

Select one of the following:

  • A. Custom dimensions

  • B. Goal tracking

  • C. Data import

  • D. Custom channel groupings

Explanation

Question 23 of 72

1

GA can collect behavioral data from which systems?

Select one of the following:

  • A. E-commerice platforms

  • B. Moblile applications

  • C. Online point-of-sale systems

  • D. A and B

  • E. A, B, and C

Explanation

Question 24 of 72

1

Which of the following questions can be answered using the goal flow report?

Select one of the following:

  • A. Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

  • B. Do visitors usually start my conversion process from the first step or somewhere inthe middle?

  • C. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

  • D. Are there any steops in my conversion process that don't perform well on mobile devices compared to desktop devices?

  • E. All of these can be answered using the goal flow report.

Explanation

Question 25 of 72

1

You decided to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Select one of the following:

  • A. Email traffic will always appear as referral and can not be treacked spertately.

  • B. Email is a default medium in Google Analytics and will automatically appear in your reports.

  • C. Email traffic can be tracked using manual tagging with UTM parameters.

Explanation

Question 26 of 72

1

Which of the following metrics is available when Site Search tracking is enabled?

Select one of the following:

  • A. Sessions with Search: The number of sessions that used your site's search function at least once.

  • B. Search Exits: The number of searches made immediately before leaving the site.

  • C. Time after Search: The amount of times users spend on your site after performing a search.

  • D. Search Refinements: The number of times a user searched again immediately after performing a search.

  • E. All of the above

Explanation

Question 27 of 72

1

Your web property is "www.example.com". You set up a destination goal of "/thankyou" and a Match Type of " Begins with: Which of the following pages trigger a goal conversion?

Select one of the following:

  • www.example.com/thankyou.html

  • www.example.com/thankyou/php

  • www.example.com/thakyou/receipt.php

  • All of these would trigger a goal conversion

Explanation

Question 28 of 72

1

If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True - With analytics.js you can track across your domain and subdomains with no additional configuration.
False - You must always set up cross domain tracking in order to track subdomains.

Select one of the following:

  • True
  • False

Explanation

Question 29 of 72

1

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level, In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Select one of the following:

  • Session (metric) / Page (dimension)

  • Bounce rate (metric) / Event Action (dimension)

  • Sessions (metric) / City (dimension)

  • All the answers are valid dimensions and metric combinations.

Explanation

Question 30 of 72

1

What is a benefit of using Google Analytics for Remarketing?

Select one of the following:

  • A. You can target customers who have previously been to your site with customized creatives.

  • B. You can create remarketing lists without making any changes to your existing GA tag.

  • C. You can create remarketing lists based on custom segments and targets, for esample users whove been to our site more than once in a 30 day period.

  • A and C

  • A, B, and C

Explanation

Question 31 of 72

1

The order in which filter appear in your view settings matters.

True - Filters are executed in the order in which they appear.
False - Filters are not necessarily executed in the order in which they appear.

Select one of the following:

  • True
  • False

Explanation

Question 32 of 72

1

What is an attribution model in GA?

Select one of the following:

  • The set of rules that determine which AdWords ads are credited with a conversion.

  • The set of rules for assigning sessions to new vs. returning users.

  • The set of rules that deternime how credit for sales and conversions is assigned to tourchpoints in conversion paths.

  • The set of rules for assigning specfic interest categories to each session.

Explanation

Question 33 of 72

1

Which of the following is a hit type tracked by GA?

Select one of the following:

  • Page tracking hit

  • event tracking hit

  • ecommerice tracking hit

  • all of these are hit types tracked in GA.

Explanation

Question 34 of 72

1

If a user views one page of a website, completes an Event on the page, and then leaves the site; This session will be counted as a bounce in Google Analytics.

True - A session is considered a bounce if the user views one page of the site and then leaves.
False - Because there was more than one interaction hit in the session.

Select one of the following:

  • True
  • False

Explanation

Question 35 of 72

1

You received an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Select one of the following:

  • The tracking code has been altered and is reporting incorrectly.

  • There is a new referral source that is directing a lot of new traffic to the site.

  • There is unidentified referral traffic that is likely bot traffic.

  • New pages or subdomains have been recently indexed in organic search.

  • All of these answers are good reasons

Explanation

Question 36 of 72

1

Which of the following metrics would most strongly suggest a poorly performing website?

Select one of the following:

  • Bounce rate > 90%

  • Bounce rate < 90%

  • % New visits > 90%

  • Average session duration > 5 minutes.

  • None of these answers

Explanation

Question 37 of 72

1

Segments are subsets of your analytics data. Which of the following are not true of analytics segments?

Select one of the following:

  • Segments are filters that permanently change your data.

  • Segments let you isolate and ananlyze your data.

  • You can use segments to build custom Remarketing lists.

  • Segments represent either a subsets of sessions or subsets of users.

Explanation

Question 38 of 72

1

Which of the following is a benefit of using segments in your data analysis?

Select one of the following:

  • A. You can compare behavior metrics for groups of users like Converters vs. non-Converters.

  • B. You can analyze your users and /or their sessions according to single or multi-session conditions.

  • C. You can isolate and analyze specific conversions paths using conversion segments.

  • D. You can permanently modify the data in your view, for example excluding internal or bot traffic.

  • A, B, and C

  • A, B, C, and D

Explanation

Question 39 of 72

1

The user ID feature is commonly used with which of the following wesite scenarios?

Select one of the following:

  • Users can create an account on your wevsite and log in on all types of devices.

  • Users can navigate between your website and multiple subdomains within one session.

  • Users must navigate to a 3rd party shopping cart domain to complete a purchase.

  • You have content thtat displays on another domain through an iFrame.

Explanation

Question 40 of 72

1

Which report would give you insight into how many Display conversions were assisted by Search Paid traffic?

Select one of the following:

  • Ecommerce reports

  • Multi Channel funnels reports

  • Interests reports

  • Goals reports

  • Campaigns reports

Explanation

Question 41 of 72

1

When you create a new Channel Grouping in a view, you can:

Select one of the following:

  • A. Immediately select it in the Acquisition Overview and Channels reports.

  • B. Apply it retroactively and see historical data classified by your new channel definitions.

  • C. Change how reports display your data, without changing the data itself.

  • A and C

  • A, B, and C

Explanation

Question 42 of 72

1

A visitor comes to your site but stops looking at pages and generation events. Which of the following will occure by default?

Select one of the following:

  • The visitor's session expires after 30 minutes of inactvity.

  • The visitor's session expires after 5 minutes of inactivity.

  • The visitor's session expirers once the Visitor has exited your site.

  • Google Analytics doesn't keep track of seesions by default.

Explanation

Question 43 of 72

1

Why can AdWords clicks differ from analytics sessions in your reports?

Select one of the following:

  • Some visitors may have javascript disabled.

  • Some visitors may be blocking cookies.

  • Clicks and sessions are different metrics.

  • All of these

Explanation

Question 44 of 72

1

When a new view is created, it will show the historical data from the first view you created for the property.

True. Any new view will include all historical website data.
False. Views will report data from the day they are created.

Select one of the following:

  • True
  • False

Explanation

Question 45 of 72

1

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Select one of the following:

  • Visits

  • E-commerce coversion rate.

  • Page Value

  • Bounce rate

  • Pages / Visits

Explanation

Question 46 of 72

1

How would you track visitors coming from an email or newsletter campaign?

Select one of the following:

  • By turning auto tagging on.

  • Analytics will track visits coming from any campaign automatically.

  • By manually tagging the destination URLs of the campaign.

  • It is not possible to track visitors coming from non AdWords campaigns.

Explanation

Question 47 of 72

1

GA uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Select one of the following:

  • First Interaction model

  • Last interaction model

  • Last non-Direct Click model

  • Linear model

Explanation

Question 48 of 72

1

When analyzing the goal flow report, you see that many users are dropping off and after the second step in the funnel. With this information, you can infer that:

Select one of the following:

  • You are possible tagreting the wrong audience who is not as interested in your product.

  • The navigation between the second and third steps of the purchase process could be improved.

  • You should consider directing traffic through a different entrance point for your goal.

  • all of the answers

Explanation

Question 49 of 72

1

The GA Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Select one of the following:

  • A. Pageviews

  • B. Events

  • C. Transactions

  • A and B

  • A, B, and C

Explanation

Question 50 of 72

1

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics, you must:

Select one of the following:

  • Use Google Tag Manager for your anaylitics tracking.

  • Be able to generate your own unique IDs.

  • Create a new Analytics account for User ID reporting.

  • All of these answeres

Explanation

Question 51 of 72

1

What is the main purpose of the Multi-Channel funnel report?

Select one of the following:

  • To show which goals are bringing in the most revenue.

  • To evaluate the interaction and contribution channels in the conversion/purchase cycle for your site.

  • To ananlyse the funnel steps for multiple goals.

  • To see which cannels resulted in the highest number of pageviews.

Explanation

Question 52 of 72

1

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Select one of the following:

  • Last Interaction model

  • First Interaction model

  • Linear model

  • Last non-Direct Click model

Explanation

Question 53 of 72

1

What does the time lag report indicate?

Select one of the following:

  • Time lag in-between goal completions

  • Lag on the load time of the site

  • Time lag in-between the original session and the goal completion

  • Time lag in-between page view during the goal completion

Explanation

Question 54 of 72

1

What are UTM parameters?

Select one of the following:

  • Parameters that are added to custom campaigns in order to correctly track the preformance of these campaigns in your analytics reports.

  • Parameters that are added to your website source code that allow Analytics to identify traffic coming from Adwords campaigns.

  • Parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic.

  • Parameters that are added to your site for Event tracking.

Explanation

Question 55 of 72

1

The GA SDK or tracking codes send campaign and traffic source data through a number of different fields. Which of the following are fields used to send campaign or traffic source data?

Select one of the following:

  • Location

  • Campaign medium

  • Device Category

  • Interest Category

Explanation

Question 56 of 72

1

"Which dimension is not included in the ADWords reporting section of GA?"

Select one of the following:

  • Bid adjustment

  • Keyword

  • Invalid click

  • Destination URL

  • TrueView Video ad

Explanation

Question 57 of 72

1

How would you determine the mobile e-commerce conversion rate for paid traffic (CPC)?

Select one of the following:

  • A. Go to Audience > Mobile > Overview. Add a secondary dimension showing traffic type in order to see the traffic coming from paid search.

  • B. Go to Aquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile.

  • A and B

  • In Analytics you can only see traffic coing from desktop or from Mobile/Tablet together. There is no way you can see mobile traffic only.

Explanation

Question 58 of 72

1

When should you use manual tagging?

Select one of the following:

  • You should use manual tagging in order to track all of your advertising campaigns. example: Adwords or Facebook

  • You should use manual tagging for any non-AdWord custom campaigns.

  • You should use manual tagging to track only AdWord campaigns.

Explanation

Question 59 of 72

1

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Select one of the following:

  • You haven't implemented Goal or ECommerce

  • You haven't enabled demographic data

  • You are not using Google Tag Manager

  • You are not using Content Experiments

  • You haven't set up Goal Funnels

Explanation

Question 60 of 72

1

Once a view is deleted it cannot be restored.

True. Deleted views cannot be restored at any time.
False. You have 35 days to restore a view afer it is deleted.

Select one of the following:

  • True
  • False

Explanation

Question 61 of 72

1

The Measurement Protocol is a standard set of rules for collecting and sending hits to GA. Using the Measurement Protocol you can:

Select one of the following:

  • A. Send data to GA from any web-connected device.

  • B. Send dtat to GA from a kiosk or point of sale system.

  • C. Upload aggregated data tables to GA

  • A and B

  • A, B, and C

Explanation

Question 62 of 72

1

The Solutions Gallery allows you to import of share which of the following reporting tools or assets?

Select one of the following:

  • A. Goals

  • B. Segments

  • C. Custom reports

  • B and C

  • A, B, and C

Explanation

Question 63 of 72

1

Why would it be useful to assign a value to your goal in GA?

Select one of the following:

  • Assigning a goal value allows you to track actual revenue from your conversions.

  • Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

  • Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your websitie.

Explanation

Question 64 of 72

1

Which of the following is required parameter in the URL builder?

Select one of the following:

  • Campaign Name

  • Campaign Medium

  • Campaign Content

  • Campaign Source

  • All of these are required

Explanation

Question 65 of 72

1

You define a Destination URL goal by

Select one of the following:

  • Creating a new dashboard to report only on that goal page

  • Adding the conversion ID to the tracking code on the goal page

  • Editing the view Goals and specifying the request URI of the conversion page

  • Adding the E-commerce code to the goal page.

Explanation

Question 66 of 72

1

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Select one of the following:

  • You can create your own custom channel grouping in addition to the default MCF grouping.

  • The channel lables that your see in MCF reports are defined as part of the MCF Channeling Grouping.

  • When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.

  • all of the above are true

Explanation

Question 67 of 72

1

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in GA, they notice that they have bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?"

Select one of the following:

  • A. Device Category

  • B. Landing Page

  • C. Campaign

  • A and C

  • A, B, and C

Explanation

Question 68 of 72

1

Adding a filter to a view in GA allows you to:

Select one of the following:

  • A. Exclude visits from a particular IP adress

  • B. Replace complicated page URLs with readable text strings

  • C. Modify historical data

  • A and B

  • A, B and C

Explanation

Question 69 of 72

1

Which Analytics API allows you to access your GA account configuration data?

Select one of the following:

  • Core Reporting API

  • Embed API

  • Managment API

  • You cannot access this data with an API

Explanation

Question 70 of 72

1

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

Select one of the following:

  • 1

  • 2

  • 0

  • 5

Explanation

Question 71 of 72

1

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

Select one of the following:

  • a) All of these answers are correct.

  • b) traffic by time of day

  • c) traffic by device category

  • d) traffic by marketing channel

  • e) traffic by geography

Explanation

Question 72 of 72

1

Which of the following are true about segmentation? Select all that apply.

Select one of the following:

  • a) Segmentation can help you find the underlying causes of changes to your aggregate data.

  • b) Segmentation allows you to isolate and analyze subsets of your data.

  • c) Segmentation should generally not be used without Real-Time reporting.

  • d) Segmentation is a technique that should only be used by experienced analysts.

  • e) a and b.

  • f) b and c.

  • g) a and d.

Explanation

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