Chad Collins
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SEM II 2.05 Objective Pretest

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Chad Collins
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SEM II 2.05 Objective Pretest

Question 1 of 9

1

Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
Determine its strengths and weaknesses with each public

Select one of the following:

  • Determine its strengths and weaknesses with each public

  • Evaluate the impact of various publicity messages

  • Identify the appropriate tools to deliver the public-relations message

  • Establish a positive relationship with a member of each fan base

Explanation

Question 2 of 9

1

Sports or event marketers use public-relations strategies to create and maintain which characteristics?

Select one of the following:

  • Low profiles

  • Suitable illusions

  • Specific images

  • Indifferent attitudes

Explanation

Question 3 of 9

1

Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town’s summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike helmets to the first 200 visitors who stop by their display. What does this situation exemplify?

Select one of the following:

  • A creative sales pitch

  • A community outreach activity

  • A professional-development program

  • A public-relations crisis-management initiative

Explanation

Question 4 of 9

1

Sports or event organizations need to build positive relationships with the media because they have which characteristic?

Select one of the following:

  • The means to spread news to the masses

  • Very few regulations that they must follow

  • The ability to control advertising sponsors

  • Little control over what is considered newsworthy

Explanation

Question 5 of 9

1

Which statement is true regarding the importance of fans supporting sports or event activities?

Select one of the following:

  • Without ongoing fan support, popularity of a performer or profitability decreases for an organization.

  • Building fan support involves public-relations strategies designed to increase short-term sales.

  • Large sports or event organizations are usually more successful in building fan support than smaller organizations.

  • Most sports or event marketers consider spectators their most important fan base.

Explanation

Question 6 of 9

1

What is a benefit to a sports team coordinating outreach projects with local community organizations?

Select one of the following:

  • Generates public support for a team

  • Attracts athletes from other sports

  • Decreases the need to advertise

  • Improves relations with the media

Explanation

Question 7 of 9

1

Which is an example of a sports or event community outreach project?

Select one of the following:

  • The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.

  • A soccer team works with local businesses and the media to create school mediation programs.

  • A well-known track star speaks to government legislators about athletes' illegal use of steroids.

  • The coordinator of an annual jazz festival applies for operating permits with government officials.

Explanation

Question 8 of 9

1

Which is an example of publicity in the sports or event industry?

Select one of the following:

  • The national soccer league secures advertising spots on network television stations.

  • A business owner purchases baseball uniforms and equipment for a Little League team.

  • A local newspaper prints a human-interest story about a college volleyball player.

  • The International Olympic Committee elects a new president to its governing boar.

Explanation

Question 9 of 9

1

The primary objective of developing sports or event public-relations strategies is to complete which activity?

Select one of the following:

  • Encourage local businesses to purchase more tickets, concessions, and merchandise

  • Develop positive relationships with corporate sponsors and advertisers

  • Promote publicity efforts with key members of the media and business community

  • Establish a feeling of goodwill with all of the fan bases of the organization

Explanation

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