Marketing Flashcards on Multinational Marketng, created by Amber Modena on 09/11/2016.
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Created by Amber Modena
about 8 years ago
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Close
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Created by Amber Modena
about 8 years ago
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General Agreement on Tariffs and Trade (GATT)
(WTO)
Preferential Trade Agreements (PTAs)
Free Trade Area
Customs Union
Common Market
Economic Union
NAFTA
Central American Integration System (SICA)
Andean Community
Common Market of the South (MERCOSUR)
Association of Southeast Asian Nations (ASEAN)
European Union
Middle East
Gulf Cooperation Council
Global Marketers' Task
Culture
Attitude
Belief
Value
Red
white
gray
yellow
blue
McDonaldization of Culture
High Context culture
Low Context culture
Hofstede's Cultural Typology
Self-reference criterion
Cultural myopia
Diffusion Theory:
Adoption Process
Diffusion Theory:
Characteristics of Innovation
Political Environment
Political Risk
Taxes
Expropriation
Confiscation
Nationalization
Creeping expropriation
International Law
Common Law
Civil Law
Jurisdiction
Patent
Trademark
Copyright
Counterfeiting
Associative Counterfeit/Imitation
Piracy
Antitrust
Licensing
Trade Secrets
Bribery and Corruption
