Imagine it is post-antibiotic era and your pharmaceutical factory wants to invest money in a research project to produce new replacement for antibiotics. The anticipated market size of this new drug is $20 billion. There are five different research plans that you can invest your money in. Each plan needs a different amount of investment and leads to a different kind of formulae with a different effectiveness. Effectiveness means the percentage of pathogenic bacterial species the the drug can kill. The difference between the research budget and the market value is the profit of your factory. Be careful, if your rival companies come up with a formulae with a higher effectiveness, your market share will be zero. Which plan do you choose? (You have one minute to answer this question)
Select one of the following: