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Audience Response to Media Entertainment

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meldemb11
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Question 1 of 53

1

Which part of the genre cycle is represented by movies that make fun of the tired conventions of that genre?

Select one of the following:

  • Originator

  • Classical

  • Revisionist

  • Conformist

  • Parody

Explanation

Question 2 of 53

1

Which part of the genre cycle is where the classic genre formula is given new life with the introduction of novel ideas?

Select one of the following:

  • Originator

  • Classical

  • Revisionist

  • Conformist

  • Parody

Explanation

Question 3 of 53

1

What happens in the second act of a Hollywood movie?

Select one of the following:

  • Intensifying conflict between the protagonist and antagonist

  • The major fight scene between protagonist and antagonist

  • The main conflict of the movie is introduced

  • Reasonable affirmations between protagonist and antagonist decide conflict resolution

Explanation

Question 4 of 53

1

What needs to happen within the first 5 minutes of a Hollywood movie?

Select one of the following:

  • Introduce characters

  • Introduce conflict

  • Establish movie location

  • Provide background information for the story

Explanation

Question 5 of 53

1

What type of shot makes the character appear powerful?

Select one of the following:

  • Low angle

  • High angle

  • Close shot

  • Medium shot

  • Extreme close shot

Explanation

Question 6 of 53

1

Which of the following is not one of the roles of narrative historically in human society?

Select one of the following:

  • Teach social order

  • Transmit cultural history

  • Teach how to behave in society

  • Entertain the masses

Explanation

Question 7 of 53

1

What is the opposition of needs, values, and/or interests?

Select one of the following:

  • Conflict

  • Story

  • Plot

  • Convention

  • Characters

Explanation

Question 8 of 53

1

The movie Momento runs backwards. Because of this, we would say that Momento has an unusual _______?

Select one of the following:

  • Conflict

  • Story

  • Plot

  • Convention

  • Characters

Explanation

Question 9 of 53

1

Where is the thought/message of the story found?

Select one of the following:

  • The conflict

  • In the Cliff Notes

  • In the story exposition

  • How the protagonist overcomes his fatal flaw and the antagonist

Explanation

Question 10 of 53

1

The movie The New Guy is about Dizzy, a small town loser who manages to change his fortunes in high school by spending time with prison inmates. In The New Guy, Dizzy is the:

Select one of the following:

  • Hero

  • Villain

  • Protagonist

  • Antagonist

Explanation

Question 11 of 53

1

Which of the following genres has the highest average box office gross?

Select one of the following:

  • Action

  • Horror

  • Animation

  • Comedy

  • Science Fiction

Explanation

Question 12 of 53

1

Hollywood filmmakers like to produce movies in which the thought of the movie is:

Select one of the following:

  • Complex and insightful

  • Modeled on classic literary ideas

  • Uncontroversial

  • Questioning of the status quo

Explanation

Question 13 of 53

1

Which of the following genres appeals to the smallest audience?

Select one of the following:

  • Action

  • Horror

  • Animation

  • Comedy

  • Science Fiction

Explanation

Question 14 of 53

1

Which of the following is an example of leisure in the life of an average college student?

Select one of the following:

  • Going out for coffee with friends

  • Writing a term paper

  • Meeting with a study group

  • Shopping for food

Explanation

Question 15 of 53

1

Motivation is the process by which people learn, over time, how to use media to:

Select one of the following:

  • Activate neural processing

  • Seeking information processing

  • Trigger release of neurotransmitters

  • Provide cognitive triggers toward behavior

Explanation

Question 16 of 53

1

Many parents abruptly stop their child's fun video game play to make them do some less fun activity like homework or chores. As a result, homework or chores are made a punishment. What type of motivational system does this illustrate?

Select one of the following:

  • Avoidance

  • Consummatory

  • Appetitive

  • Penalty/Loss

Explanation

Question 17 of 53

1

Bart told Homer that the new Trick-Trick record is pretty lame, so Homer buys a J Dilla bootleg instead. Which type of motivation explains why Homer didn't buy the Trick-Trick record?

Select one of the following:

  • Basic-Biological

  • Basic-Social

  • Learned-Stimulus-response

  • Learned-Social learning

Explanation

Question 18 of 53

1

After accidentally watching the Walking Dead, Marge became a regular viewer. She says she likes the show because the interactions among the characters give her a warm and fuzzy feeling. What type of motivation system has Marge addicted to the Walking Dead?

Select one of the following:

  • Basic-Biological

  • Basic-Social

  • Learned-Stimulus-response

  • Learned-Social learning

Explanation

Question 19 of 53

1

JimBob is quite excited about his big plans to watch the movie Heidi this Sunday evening. Which type of motivation system is being activated?

Select one of the following:

  • Avoidance

  • Consummatory

  • Appetitive

  • Penalty/Loss

Explanation

Question 20 of 53

1

Perception consists of all the following characteristics, except:

Select one of the following:

  • Requires conscious recognition

  • Is a muli-stage process

  • Influenced by long term memory

  • Task focused

  • Occurs outside of consciousness

Explanation

Question 21 of 53

1

In class, I gave the example of how identifying a set of four apples led some people to perceive a pear as an apple. This is an example of:

Select one of the following:

  • Perceptual priming

  • Perceptual automaticity

  • Alternating attention on perception

  • Perceptual redress

Explanation

Question 22 of 53

1

Which of the following is not true of perception?

Select one of the following:

  • Perception is emergent

  • Working memory matches sensory cue frequencies to patterns in long term memory

  • Perception consists of matching an external targeted stimulus to a set of neurons reserved for that stimulus

  • It takes place on working memory

Explanation

Question 23 of 53

1

When making sense of an image of television, you use all the following visual detection cues except:

Select one of the following:

  • Luminescence

  • Brilliance

  • Occlusion

  • Relative size

Explanation

Question 24 of 53

1

While you are searching your memory for the answer to this question, what type of attention are you activating?

Select one of the following:

  • Alerting

  • Concentrating

  • Orienting

  • Executive

  • Focusing

Explanation

Question 25 of 53

1

Alerting attention is sensitive to all of the following except:

Select one of the following:

  • Conflict

  • Movement

  • Voices

  • Edits

Explanation

Question 26 of 53

1

Which type of attention are you using to read this question?

Select one of the following:

  • Alerting

  • Concentrating

  • Executive

  • Focusing

  • Orienting

Explanation

Question 27 of 53

1

Despite your focus on answering these questions, you are still able to notice your roommate sneaking up behind you to steal your beer. What type of attention allowed you to save your beer?

Select one of the following:

  • Alerting

  • Concentrating

  • Executive

  • Orienting

  • Focusing

Explanation

Question 28 of 53

1

Which of the following was found about babies watching television?

Select one of the following:

  • They didn't know where to look

  • THey maintained focus without looking away

  • Television didn't draw their attention

  • After 15 seconds, they lost interest

Explanation

Question 29 of 53

1

What protocol is used to measure intensity of attention to a television program?

Select one of the following:

  • EEG

  • Eyes on screen

  • Secondary Task reaction time

  • fMRI

  • Focus intensity scale

Explanation

Question 30 of 53

1

Which terms best describe the structure of the long term memory system?

Select one of the following:

  • Ideas and emotions

  • Nodes and links

  • Chutes and ladders

  • Deposits and storage

Explanation

Question 31 of 53

1

Which memory system is responsible for filtering out extraneous information?

Select one of the following:

  • Sensory

  • Working

  • Long term

  • Storage

Explanation

Question 32 of 53

1

Which of the following is true of long term memory?

Select one of the following:

  • You store everything you see

  • There is a set of neurons assigned to each memory

  • If you do not access a memory within 3 years, it is erased

  • You only store information that you think is important

Explanation

Question 33 of 53

1

The idea that the longer attention is maintained, the less likely it is to be broken is known as:

Select one of the following:

  • Attentional inertia

  • Attentional stability

  • Attentional intensity

  • Attentional solidity

Explanation

Question 34 of 53

1

What are the two cognitive motivational systems in the limited capacity model?

Select one of the following:

  • Preventing and circumventing

  • Reward and punishment

  • Approach and avoidance

  • Restraint and indulgence

Explanation

Question 35 of 53

1

According to the Limited Capacity Model, which type of message is remembered better?

Select one of the following:

  • Avoidance

  • Automatic

  • Positive

  • Approach

  • Crucial

Explanation

Question 36 of 53

1

A joke consists of all the following, except:

Select one of the following:

  • A set up

  • A butt

  • A tag line

  • A reversal

Explanation

Question 37 of 53

1

Which memory process is limited to 7 +/- 2 items?

Select one of the following:

  • Sensory

  • Working

  • Long term

  • Storage

Explanation

Question 38 of 53

1

Which memory system is responsible for filtering out extraneous information?

Select one of the following:

  • Sensory

  • Working

  • Long term

  • Storage

Explanation

Question 39 of 53

1

You are watching Snakes on A Plane and you see a snake on the plane. Which of these is the most likely response?

Select one of the following:

  • Automatic emotional response to stimuli

  • Controlled emotional response to stimuli

  • Automatic emotional response to the message

  • No response because you don't like Samuel L. Jackson

Explanation

Question 40 of 53

1

After searching the entire city of New York, the protagonist finally locates the girl of his dreams waiting at the door of his own apartment. What type of emotional response is the happiness you feel in you heart for his success?

Select one of the following:

  • Automatic emotional response to the stimuli

  • Controlled emotional response to the stimuli

  • Automatic emotional response to the message

  • No response because you don't like happiness

Explanation

Question 41 of 53

1

In semiotics, a sign is made up of:

Select one of the following:

  • A signifier and a signified

  • Meaning elements

  • Structural and contextual meanings

  • Semiological cues

Explanation

Question 42 of 53

1

In a movie, a superimposition implies two things that are connected in time or meaning. “Superimposition” combined with “connection in time or meaning” is the:

Select one of the following:

  • Signifier

  • Signified

  • Sign

  • Sinorama

Explanation

Question 43 of 53

1

Which memory system is where you do your thinking?

Select one of the following:

  • Sensory

  • Working

  • Long term

  • Storage

Explanation

Question 44 of 53

1

In his television show, Jerry Seinfeld points out the common absurdities of everyday life. This type of humor is called ________?

Select one of the following:

  • Slapstick

  • Puns

  • Autobiographical humor

  • Observational humor

Explanation

Question 45 of 53

1

According to affective disposition theory, who would be the most funny professor to get hit in the face with a creme pie?

Select one of the following:

  • Sherry, who you all love

  • Tamborini, who's okay

  • Morrison, who you generally dislike

  • McCornack, who you all hate

Explanation

Question 46 of 53

1

According to affective disposition theory, which of the following will result in favorable evaluation of a movie?

Select one of the following:

  • The liked character loses out in the end

  • The liked character fails to overcome his fatal flaw

  • The disliked character is punished in the end

  • The disliked character changes dispositions

Explanation

Question 47 of 53

1

Emotional response consists of:

Select one of the following:

  • Arousal

  • Arousal + Valence

  • Valence + Bias

  • Disposition bias + arousal

Explanation

Question 48 of 53

1

According to affective disposition theory, the reason why some people like the Three Stooges and other people don't is:

Select one of the following:

  • Some people are boys and others are girls

  • People have different values

  • Some people don't understand that no one really gets hurt

  • Some people find the Three Stooges ugly

Explanation

Question 49 of 53

1

Which of the following is not one of the moral foundations?

Select one of the following:

  • Harm/care

  • Purity/Sanctity

  • Loyalty/In group

  • Justice/Integrity

  • Respect/Authority

Explanation

Question 50 of 53

1

Where would you find an exemplar?

Select one of the following:

  • Working memory

  • Sensory memory

  • Long term memory

  • Attentional memory

Explanation

Question 51 of 53

1

"When forming a judgment, people retrieve the smallest subset of available information needed to form the judgment" is known as:

Select one of the following:

  • Sensory retrieval

  • Sufficiency principle

  • Information skimming

  • Retrieval equivalency

Explanation

Question 52 of 53

1

All of the following makes information easier to retrieve, except:

Select one of the following:

  • Obtainability

  • Exemplars

  • Vividness

  • Recency

  • Frequency

Explanation

Question 53 of 53

1

All of the following are characters of media that contribute to exemplar formation except:

Select one of the following:

  • Concrete images

  • Consequential events

  • Rapid sequences of events

  • Emotionally laden events

Explanation

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