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What is the 1st amendment of U.S. Constitution?
The U.S. Constitution Protects the right to freedom of ______ and freedom of _______ from government __________.
__________interprets the extent of the
protection afforded to these rights
What is the most basic component of freedom of expression?
There are 4 components of freedom of speech:
Despite popular misunderstanding the right to freedom of the press guaranteed by the first amendment is not
very different from the right to freedom of speech.
What are the 4 stages of the PR process?
What are three things you need to research?
When researching your audience, what are some important things to find out?
Give examples of nonquantitative and quantitative research.
What are three types of IMPACT objectives?
What are the two types of objectives in the "O" phase?
What are output objectives?
Programming includes the planning and execution of:
Give examples of controlled and uncontrolled media.
What are some principles of effective communication?
What is evaluation?
How are the objectives evaluated?
What is media relations?
Key targets:
What are 3 types of media, and where do we find each?
Research for Media relations includes:
What are examples of controlled and uncontrolled programming elements in media relations?
Internal Communications aka employee relations is.....
Research for employee relations focuses on:
What are the impact and output objectives for employee relations?
What are effective communication elements for employee relations?
What is member relations?
The focus for members relations is:
What are the objectives for member relations?
What is community relations?
What are the programming methods for community relations?
community relations---controlled and uncontrolled media_______
What is effective communication tactics in community relations?
Impact objectives are measured by _____ or other quantitative methods while output is evaluated by
_________
