|
Created by Sophie Weldon
over 8 years ago
|
|
Business Unit 1
Primary research
Secondary research
Pros of primary research
Pros of secondary research
Quantitative data
Qualitative data
Market research
Market segment
Market segmentation
Market mapping
Gap in the market
Added value
Give examples of way to add value
Importance of added value
Unique selling point (USP)
Franchise
Franchisor
Franchisee
Benefits of starting a franchise?
Drawbacks of a franchise
Entrepreneur
Enterprise
Enterprises
What are enterprise skills
Blue sky thinking
Lateral thinking
Patent
Copyright
Trademark
Calculated risk
Revenue / Turnover
Fixed cost
Variable cost
Profit
Loss
Cash flow
Cash-Flow Forecast
Cash-Flow problem
Net cash flow
Insolvent
Business plan
Shares
Liability
Unlimited liability
Limited Libility
Interest Rate