Supplier

Customer:

Consumer

Customer Needs

Market Research

Primary (or field) research

Survey

Respondents

Questionnaire

Focus group

Secondary (or desk) research

Qualitative data

Quantitative data

Market segment

Price sensitive

Market Map (Perceptual Map or Positioning Map)

Gap in the market

Product range

Brand

Brand Image

Added Value

Unique selling point or USP

Franchise

Franchisee

Franchisor

Entrepreneur

Enterprises

Enterprise

Risk

Goods

Services

Thinking creatively (or creative thinking)

Competitive Advantage

Deliberate Creativity

Lateral Thinking

Blue Skies Thinking

Invention

Innovation

Patent

Copyright

Trademarks

Calculated Risk

Downsides

Upsides

Driven

Mindmap

Financial Objectives

SMART

Determination

Initiative

Taking Risks

Making Decisions

Planning

Persuasion

Showing Leadership

Revenues
Sales Revenue Turnover
Sales Turnover

Total Revenue

Sales volume

Fixed costs

Total Costs

Total Costs

Variable Costs

Profit

Loss

Profit/ Loss

Cash

Cash Flow

Inflow

Outflow

Net Cash Flow

Insolvency

Cash Flow Forecast

Opening Balance

Closing Balance

Cumulative Cash Flow

Trade Credit

Stocks

Business Plan

Long term finance

Short term finance

Personal Savings

Share Capital

Shareholders

Venture Capitalist

Loan

Security (or collateral)

Mortgage

Dividend

Retained Profit

Leasing

Overdraft facility

Factoring

Marketing Mix

Price

Product

Promotion

Place

Sole trader (or sole proprietor)

Unlimited liability

Limited liability

Companies

Records

HM Revenues and Customs (HMRC)

VAT (Value Added Tax)

Income tax

National Insurance Contributions (NICs)

Corporation Tax

Customer Service

Customer satisfaction

Repeat purchases (or repeat business)

Job Applicant

Job Description

Person Specification

Application form

Curriculum Vitae

Motivation

Commodities

Commodity markets

Demand

Supply

Shortage

Surplus

Goods market

Interest Rate

Bank of England

Variable interest rates

Fixed interest rates