Q21a-4 marks

(a) How might a business benefit when an operations manager acts in an ethically
and socially responsible manner? Support your answer with relevant examples.

Q21b-4 marks

(b) Why might a business be resistant to meeting its corporate social responsibilities?

Q22b

(b) Calculate the debt to equity ratio (total liabilities ÷ total equity) of this business.
Show all working.

Q22c-4 marks

(c) Why is it important for a business to control its debt to equity ratio?

Q22d- 4 marks

(d) Explain the interdependence of finance and operations in a business. Support
your answer with relevant examples.

Question 23
XYZ Ltd produces sports shoes which are worn by elite athletes and the general public in North America. XYZ Ltd is keen to expand into Europe and Asia

Q23a-2 marks
(a) What is ONE possible benefit to XYZ Ltd of using global branding as a marketing strategy?

Q23b-4marks

(b) Describe TWO physical distribution issues that XYZ Ltd will have to consider
as part of their expansion.

Q23c-6 marks

(c) The management team of XYZ Ltd is deciding whether to use customisation or
standardisation as its marketing strategy for the expansion. Analyse how marketing and finance would be linked in XYZ Ltd’s decision to customise or standardise.

Question 24
TextMore is a global communications business that is facing increased competition. Management has decided to reduce the size of its factory workforce by 25% but also employ more information technology (IT) specialists.

Q24a-2 marks

(a) Identify the TWO human resource processes that will be used in this situation.

Q24b-6 marks

(b) Explain how TWO human resource strategies could be used to effectively
manage downsizing TextMore’s factory workforce.