Added value

Blue skies thinking

boston matrix

brand

brand image

calculated risk

companies

competivite advantage

consumer

copyright

coroporation tax

creative thinking

customer

customer loyalty

customer needs

deliberate creativity

downsides

driven

enterprize

entrepeeneur

extension strateguy

financial objectives

focus group

franchise

franchisee

franchisor

gap in the market

goods

HM revenue & customs

income tax

innovation

invention

lateral thinking

limited liability

Market map

markets

marketing

marketing mix

market research

market segment

mind map

national insurance contributions

non-financial objectives

patent

sole trader

unlimited liability

value added tax