A person who owns and runs their own business and takes risks.

Another word for businesses.

A willingness by an individual or a business to take risks, show initiative and undertake new ventures.

The chance of damage or loss occurring as a result of making a decision.

Physical, tangible products like a car, a pair of scissors or a television set.

Non-physical, intangible products like a taxi journey, a haircut or a television programme.

Coming up with new and unique ideas.

An advantage a business has that enable it to perform better than its rivals in the market and which is both distinctive and defensible.

The intentional creation of new ideas through recognised and accepted techniques.

A technique of creative thinking where participants are encourage to think of as many ideas as possible about an issue or a problem.

Thinking differently to try and find new and unexpected ideas.

The process of transforming inventions into products that can be sold to customers.

Right of ownership of an invention or process when it is registered with the government.

Legal ownership of material such as books, music and films which prevents these being copied by others.

The symbol, sign, or other features of a product or business that can be protected by law.

The probability of a negative event occurring.