missypmq
Quiz by , created more than 1 year ago

"Many of the restaurants that go out of business, close their doors thinking their marketing and management was superior," says Erika Silva Aguilera of Marketing Gastronomico. Are you doing everything you can to make your restaurant the best it can be and the most visible? Take this 15-question quiz and get your marketing power score. The result may surprise you.

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missypmq
Created by missypmq almost 11 years ago
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QUIZ: How effective is your restaurant's marketing?

QUIZ: How effective is your restaurant's marketing?

Question 1 of 15

1

What is the primary reason you work in the restaurant industry?

Select one of the following:

  • The money. Everyone's got to eat!

  • I'm passionate about food and pleasing my customers.

Explanation

Question 2 of 15

1

Which factor is the MOST important when selecting ingredients for your store

Select one of the following:

  • Price. Offering more affordable products will bring in more customers.

  • Quality. The good stuff is what keeps customers coming back.

Explanation

Question 3 of 15

1

What kind of toppings do you offer on your pizza?

Select one of the following:

  • Just tried and true classics that will definitely sell. Nothing beats a slice of pepperoni.

  • We have some experimental pies alongside our classics. For example, fig, goat cheese and walnut pizza as well as a classic meat lover's.

  • Our pizzas are highly creative and surprising. You won't find pepperoni here. No sir!

Explanation

Question 4 of 15

1

Do you measure/weigh your ingredients

Select one of the following:

  • Absolutely!

  • I weigh my dough but not my cheese or anything else.

  • I make artisan pizza. It's ok for the dough and ingredients to vary in size and weight.

Explanation

Question 5 of 15

1

If someone handed you your menu right now, would you be able to point to the item which brings in the most profit?

Select one of the following:

  • Yep. There it is.

  • Hmm.... Good question!

Explanation

Question 6 of 15

1

What was your primary intent when designing your menu?

Select one of the following:

  • Inform customers what they can purchase at my store.

  • Help customers decide what to order, focusing on particular items that I want to grab their attention.

Explanation

Question 7 of 15

1

Have your employees tried most of the foods on your menu?

Select one of the following:

  • Yes, I encourage my employees to familiarize themselves with our products as much as possible.

  • Not unless they bought it themselves. What am I, a vending machine?

Explanation

Question 8 of 15

1

Do your cashiers/waiters offer to upsell your customers?

Select one of the following:

  • I don't think so.

  • I ask them to but they forget half the time.

  • Yes, they are on top of it.

Explanation

Question 9 of 15

1

Do you offer special prices when the restaurant is typically slow?

Select one of the following:

  • Yes

  • Nope

Explanation

Question 10 of 15

1

Who is your target consumer?

Select one of the following:

  • We try to reach anybody and everybody in town.

  • We specialize our marketing to attract the segment which will be most likely to visit our store.

Explanation

Question 11 of 15

1

Do you "do" social media?

Select one of the following:

  • Nope, word of mouth does it all.

  • Yes! We have Facebook... and maybe some other stuff somewhere.

  • Yes! We have Facebook (and/or more social media accounts) AND we know how to use them!

Explanation

Question 12 of 15

1

What's the quality of your website?

Select one of the following:

  • I use a free internet platform such as Word Press without a custom URL. e.g. joespizza.wordpress.com.

  • I worked with a web developer OR I pay to use my unique brand domain on a free platform such as Word Press.

  • I don't have a website.

Explanation

Question 13 of 15

1

How much do you focus on cleanliness?

Select one of the following:

  • We have a rigorous and thorough cleaning routine.

  • We keep things tidy but we're not OCD about the store.

  • What the customer doesn't know can't hurt 'em.

Explanation

Question 14 of 15

1

Are your employees familiar with the different kinds of food allergies and dietary restrictions out there?

Select one of the following:

  • My employees know about food allergies.

  • My employees know about food allergies and can answer ingredient-specific questions about menu items.

  • I've never trained my employees about food allergies and dietary restrictions.

Explanation

Question 15 of 15

1

You staff is motived to do their best

Select one of the following:

  • For the most part; they show real dedication.

  • No. Kids today are too spoiled.

Explanation

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