Sergio López
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Chapter 4 of E-Commerce 2013

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Sergio López
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Chapter 4 E-commerce Quiz Multiple Choice

Chapter 4 E-commerce Quiz Multiple Choice

Question 1 of 50

1

What are the two most important management challenges in building a successful ecommerce
presence?

Select one of the following:

  • developing a clear understanding of business objectives and knowing how to choose the right
    technology to achieve those objectives

  • having an accurate understanding of your business environment and an achievable business
    plan

  • building a team with the right skill sets and closely managing the development process

  • identifying the key components of your business plan and selecting the right software,
    hardware, and infrastructure for your site

Explanation

Question 2 of 50

1

In order from beginning to end, the major steps in the SDLC, are:

Select one of the following:

  • systems analysis/planning; systems design; building the system; testing; and implementation.

  • systems design; testing; building the system; and implementation.

  • systems analysis/planning; systems design; building the system; implementation; and testing.

  • systems analysis/planning; implementation; building the system; and testing.

Explanation

Question 3 of 50

1

________ are the types of information systems capabilities needed to meet business
objectives.

Select one of the following:

  • Information requirements

  • System functionalities

  • System design specifications

  • Physical design specifications

Explanation

Question 4 of 50

1

Which of the following basic system functionalities is used to display goods on a Web site?

Select one of the following:

  • product database

  • digital catalog

  • shopping cart system

  • customer database system

Explanation

Question 5 of 50

1

Which system functionality must your Web site have in order to be able to personalize or
customize a product for a client?

Select one of the following:

  • an ad server

  • a site tracking and reporting system

  • an inventory management system

  • customer on-site tracking

Explanation

Question 6 of 50

1

A system design has two main components:

Select one of the following:

  • a logical design and a physical design.

  • a behavioral design and a technological design.

  • business objectives and technology requirements.

  • front-end systems and back-end systems.

Explanation

Question 7 of 50

1

Which of the following helps you understand the marketing effectiveness of your ecommerce
site?

Select one of the following:

  • shopping cart

  • product database

  • site tracking and reporting system

  • inventory management system

Explanation

Question 8 of 50

1

Which of the following is not one of the basic business objectives for an e-commerce site?

Select one of the following:

  • display goods

  • execute a transaction

  • provide production and supplier links

  • optimize system architecture

Explanation

Question 9 of 50

1

All of the following are basic information requirements for a product database except:

Select one of the following:

  • product descriptions.

  • stock numbers.

  • customer ID numbers.

  • inventory levels.

Explanation

Question 10 of 50

1

Which of the following typically includes a data flow diagram to describe the flow of
information for a Web site?

Select one of the following:

  • physical design

  • logical design

  • testing plan

  • co-location plan

Explanation

Question 11 of 50

1

Which of the following details the actual hardware components to be used in a system?

Select one of the following:

  • architecture plan

  • system functionalities plan

  • logical design

  • physical design

Explanation

Question 12 of 50

1

________ verifies that the business objectives of the system as originally conceived are in
fact working.

Select one of the following:

  • System testing

  • Acceptance testing

  • Unit testing

  • Implementation testing

Explanation

Question 13 of 50

1

________ involves testing a site program's modules one at a time.

Select one of the following:

  • System testing

  • Acceptance testing

  • Unit testing

  • Implementation testing

Explanation

Question 14 of 50

1

Most of the time required to maintain an e-commerce site is spent on:

Select one of the following:

  • debugging code.

  • responding to emergency situations.

  • general administration and making changes and enhancements to the system.

  • changes in reports, data files, and links to backend databases.

Explanation

Question 15 of 50

1

An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance
budget of approximately:

Select one of the following:

  • $5,000.

  • $10,000.

  • $25,000.

  • $50,000.

Explanation

Question 16 of 50

1

All of the following are simple steps for optimizing Web page content that can reduce
response times except:

Select one of the following:

  • reducing unnecessary HTML comments.

  • segmenting computer servers to perform dedicated functions.

  • using more efficient graphics.

  • avoiding unnecessary links to other pages on the site.

Explanation

Question 17 of 50

1

All of the following can enhance page delivery speed except:

Select one of the following:

  • using edge caching services.

  • using specialized content delivery networks.

  • increasing local bandwidth.

  • increasing the dynamic content on the pages.

Explanation

Question 18 of 50

1

All of the following might be part of a Web site's backend layer except:

Select one of the following:

  • a pre-existing corporate database.

  • a human resources system.

  • a production MRP system.

  • an application server.

Explanation

Question 19 of 50

1

All of the following might be part of a Web site's middle-tier layer except:

Select one of the following:

  • a database server.

  • an ad server.

  • legacy corporate applications.

  • a mail server.

Explanation

Question 20 of 50

1

The leading Web server software is:

Select one of the following:

  • Apache.

  • Microsoft Internet Information Server.

  • Linux.

  • Google Enterprise Server.

Explanation

Question 21 of 50

1

All of the following are basic functionality provided by Web servers except:

Select one of the following:

  • site management tools.

  • data capture tools.

  • security services.

  • a shopping cart.

Explanation

Question 22 of 50

1

Which of the following is used to process certificates and private/public key information?

Select one of the following:

  • HTTP

  • SSL

  • FTP

  • data capture tools

Explanation

Question 23 of 50

1

Which of the following would you use to identify orphan files?

Select one of the following:

  • HTTP

  • FTP

  • data capture tools

  • site management tools

Explanation

Question 24 of 50

1

Which of the following is an example of a CMS?

Select one of the following:

  • Apache

  • WordPress

  • Oracle

  • WebTrends Analytics

Explanation

Question 25 of 50

1

Advantages of dynamic page generation include all of the following except:

Select one of the following:

  • lowered menu costs.

  • market segmentation.

  • nearly cost-free price discrimination.

  • client-side execution of programming.

Explanation

Question 26 of 50

1

Which of the following cannot be used to retrieve objects from a database?

Select one of the following:

  • CGI

  • ASP

  • JSP

  • HTML

Explanation

Question 27 of 50

1

Which of the following types of servers monitors and controls access to a main Web server
and implements firewall protection?

Select one of the following:

  • proxy server

  • list server

  • groupware server

  • mail server

Explanation

Question 28 of 50

1

Which of the following technologies could you use to place the content of your Web site in a
database so that you can then dynamically generate requests for pages?

Select one of the following:

  • Apache web server

  • proxy server

  • shopping cart

  • CMS

Explanation

Question 29 of 50

1

Which of the following is not a type of application server?

Select one of the following:

  • proxy server

  • mail server

  • ad server

  • FTP server

Explanation

Question 30 of 50

1

All of the following are basic functionality provided by e-commerce merchant server
software except:

Select one of the following:

  • a product catalog.

  • marketing software.

  • a shopping cart.

  • credit card processing.

Explanation

Question 31 of 50

1

Which of the following is not one of the main factors in Web site optimization?

Select one of the following:

  • page content

  • page generation

  • page delivery

  • page stickiness

Explanation

Question 32 of 50

1

An e-commerce Web site that processes orders requires, at minimum, a ________ system
architecture.

Select one of the following:

  • single-tier

  • two-tier

  • three-tier

  • multi-tier

Explanation

Question 33 of 50

1

All of the following are Web site design features that annoy customers except:

Select one of the following:

  • slow-loading pages.

  • pop-under ads.

  • splash pages.

  • redundant navigation.

Explanation

Question 34 of 50

1

Which of the following is not an open source software tool?

Select one of the following:

  • WebSphere

  • Apache

  • MySQL

  • PHP

Explanation

Question 35 of 50

1

The term stateless refers to the fact that:

Select one of the following:

  • no one government entity controls the Internet.

  • the server does not have to maintain an ongoing dedicated interaction with the client
    computer.

  • system performance degrades as more simultaneous users require service.

  • Web servers may maintain multiple instances of server software to handle requests.

Explanation

Question 36 of 50

1

Which of the following is not an activity typically associated with a social media ecommerce
presence?

Select one of the following:

  • search

  • conversation

  • sharing

  • advice

Explanation

Question 37 of 50

1

Which of the following types of sites typically tends to have high to very high page views
(hits)?

Select one of the following:

  • Web services

  • customer self-service

  • trading

  • publishing/subscription

Explanation

Question 38 of 50

1

Which of the following types of sites typically needs a high percent of secure pages?

Select one of the following:

  • Web services

  • customer self-service

  • trading

  • publishing/subscription

Explanation

Question 39 of 50

1

Which of the following is not a main factor in determining overall demand for an ecommerce
site?

Select one of the following:

  • static file sizes

  • number of items in inventory

  • user profiles

  • type of content

Explanation

Question 40 of 50

1

The cost of hardware, software, and telecommunications services needed to build a Web site
have ________ over the last decade.

Select one of the following:

  • increased dramatically

  • increased moderately

  • decreased dramatically

  • decreased slightly

Explanation

Question 41 of 50

1

Which of the following is the final stage suggested for a six-phase plan to develop an ecommerce
presence?

Select one of the following:

  • mobile plan

  • maintenance

  • testing plan

  • Twitter plan

Explanation

Question 42 of 50

1

Which of the following is not an example of one of the four kinds of e-commerce presence?

Select one of the following:

  • e-mail list

  • customer management system

  • Twitter feed

  • print ad that refers to a Web site

Explanation

Question 43 of 50

1

All of the following are steps one can take to right-size a Web site's hardware platform and
meet demands for service except:

Select one of the following:

  • scaling hardware vertically.

  • scaling hardware horizontally.

  • replacing static pages with dynamically generated pages.

  • improving processing architecture.

Explanation

Question 44 of 50

1

All of the following are methods of improving the processing architecture of a Web site
except:

Select one of the following:

  • separating static content from dynamic content.

  • optimizing ASP code.

  • optimizing the database schema.

  • adding Web servers.

Explanation

Question 45 of 50

1

Which of the following is the least expensive path to creating a mobile Internet presence?

Select one of the following:

  • developing a native app

  • resizing an existing Web site for mobile use

  • building a mobile Web app using HTML

  • building a mobile Web app using Java

Explanation

Question 46 of 50

1

All of the following are important factors in Web site optimization except:

Select one of the following:

  • selecting keywords and page titles.

  • identifying market niches for your services or products.

  • buying search engine ads.

  • adhering to accessibility guidelines.

Explanation

Question 47 of 50

1

________ provides a set of standards for communicating between a browser and a program
running on a server that allows for interaction between the user and server.

Select one of the following:

  • CGI

  • ColdFusion

  • JavaScript

  • VBScript

Explanation

Question 48 of 50

1

________ is a programming language invented by Netscape used to control the objects on an
HTML page and handle interactions with the browser.

Select one of the following:

  • VBScript

  • ActiveX

  • ColdFusion

  • JavaScript

Explanation

Question 49 of 50

1

The primary way a Web site is able to personalize the content presented to a visitor is
through the use of:

Select one of the following:

  • privacy policies.

  • cookies.

  • accessibility rules.

  • site management tools.

Explanation

Question 50 of 50

1

Which of the following is an example of dynamic content?

Select one of the following:

  • product photographs

  • product descriptions

  • home page graphic

  • blog posts

Explanation

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