GCSE Business Studies Flashcards on Chapter 37: Market Segmentation, created by 19leesia on 23/02/2016.
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Created by 19leesia
over 8 years ago
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Created by 19leesia
over 8 years ago
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market segmentation
what is the difference between the market segmentation in Heinz and Rolls Royce?
What are the two types of market segmentation?
What are the benefits of market segmentation?
what is a mass market?
niche marketing
market segment
socio-economic-groups
