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Mind Map
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green.george
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Psychology Mind Map on Social Influence, created by green.george on 11/04/2013.
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green.george
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43733
mind_map
2016-09-23T00:30:36Z
Social Influence
Conformity
Asch (1956)
LAB
3 line test
All confederates
36.8% of participants
conformed
Without confederate tricks they
got 99% correct
Variation: more difficult task
(higher conformity)
1956 anti-communism didn't
want to be different
Collectivist cultures showed higher
conformity than independent ones
Women more compliant
Explanations
Normative social
influence (NSI)
Want to be liked
Part of a group
Research evidence: Garandeau and
Cillessen Bully manipulation
Informational social
influence (ISI)
Want to be correct
Look towards experts
Crisis or
ambiguous situation
Research evidence: Witterbrink
and Henly found they implanted
racist majority views
Social Impact Theory (SIT)
Number
Strength
Immediacy
Research evidence: Sedikide and
Jackson high strength and
immediacy
Obedience
Milgram (1963)
LAB
Punishment
affects learning
40 participants
Learner confederate
12.5% stopped
at 300V
65% continued to 400V
Variations
Proximity further (Authority)
Proximity closer (Victim)
Allies
Obedience dropped
Obedience dropps
withdrew with
confederates
Internal validity (suspected fake)
External validity (holocaust etc.)
Ethics (deception)
Explanations
Gradual commitment
Foot in the
door technique
Milgram 15V incriments
Agentic shift
Autonomous and agentic state
Lower morality
Buffers
Physical buffer e.g.
being in a different room
increases obedience
Monocausal e.g. holocaust
Excuse not explanation
Resisting
Conformity
Obedience
Allies
Fellow dissenter
allows them to see
reality
Minor consequences
lower conformity
Women conform
more than men
Status - of
authority figure
and location
Proximity - obedience
decreased with sight of
the victim
Educational
differences and
religion factored
Lower morality =
more likely to obey
Minority Influence
Attention - being exposed
to conflict of majority
view
Suffragettes used
similar tactics
Conflict - causes us to
examine their POV more
deeply
Augmentation principle - if its
risky to say something it's
more beleivable
Suffragettes -
Cat & Mouse act
Only creates potential
change, often aren't taken
seriously
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43733
mind_map
2016-09-23T00:30:36Z
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