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green.george
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Psychology Mind Map on Social Influence, created by green.george on 11/04/2013.

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green.george
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Social InfluenceConformityAsch (1956)LAB3 line testAll confederates36.8% of participantsconformedWithout confederate tricks theygot 99% correctVariation: more difficult task(higher conformity)1956 anti-communism didn'twant to be differentCollectivist cultures showed higherconformity than independent onesWomen more compliantExplanationsNormative socialinfluence (NSI)Want to be likedPart of a groupResearch evidence: Garandeau andCillessen Bully manipulationInformational socialinfluence (ISI)Want to be correctLook towards expertsCrisis orambiguous situationResearch evidence: Witterbrinkand Henly found they implantedracist majority viewsSocial Impact Theory (SIT)NumberStrengthImmediacyResearch evidence: Sedikide andJackson high strength andimmediacyObedienceMilgram (1963)LABPunishmentaffects learning40 participantsLearner confederate12.5% stoppedat 300V65% continued to 400VVariationsProximity further (Authority)Proximity closer (Victim)AlliesObedience droppedObedience droppswithdrew withconfederatesInternal validity (suspected fake)External validity (holocaust etc.)Ethics (deception)ExplanationsGradual commitmentFoot in thedoor techniqueMilgram 15V incrimentsAgentic shiftAutonomous and agentic stateLower moralityBuffersPhysical buffer e.g.being in a different roomincreases obedienceMonocausal e.g. holocaustExcuse not explanationResistingConformityObedienceAlliesFellow dissenterallows them to seerealityMinor consequenceslower conformityWomen conformmore than menStatus - ofauthority figureand locationProximity - obediencedecreased with sight ofthe victimEducationaldifferences andreligion factoredLower morality =more likely to obeyMinority InfluenceAttention - being exposedto conflict of majorityviewSuffragettes usedsimilar tacticsConflict - causes us toexamine their POV moredeeplyAugmentation principle - if itsrisky to say something it'smore beleivableSuffragettes -Cat & Mouse actOnly creates potentialchange, often aren't takenseriouslyDouble click this nodeto edit the textClick and drag this buttonto create a new node