Clair Hat
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Masters Degree MBA Quiz on Marketing, created by Clair Hat on 08/01/2016.

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Marketing

Question 1 of 58

1

________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Select one of the following:

  • Marketing

  • Production

  • Supply

  • Logistics

Explanation

Question 2 of 58

1

Which of the following elements get marketed?

Select one of the following:

  • Goods

  • Services

  • Information

  • All of the options

Explanation

Question 3 of 58

1

__________________ means the form that a human need takes as shaped by culture and individual personality.

Select one of the following:

  • Demand

  • Satisfaction

  • Want

  • Values

Explanation

Question 4 of 58

1

A ___________________________ markets the work it does or the cause it supports, instead of a product or service.

Select one of the following:

  • Profit Organisation

  • Non-profit Organisation

  • Public Limited Company

  • Private Limited Company

Explanation

Question 5 of 58

1

Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?

Select one of the following:

  • Promotion

  • Product

  • Place

  • Price

Explanation

Question 6 of 58

1

The Marketing Mix - 'Place' - puts emphasis on which of the following examples?

Select one of the following:

  • Luxury Motor Vehicles, Tailor-made holidays

  • Convenience Stores, Coffee Shops

  • Soap Powders, Furniture Retailers

  • Discount Supermarkets, Low cost airlines

Explanation

Question 7 of 58

1

Metal, wood, and hard plastics are examples of _____________________________

Select one of the following:

  • Perishable goods

  • Non-durable goods

  • Durable goods

  • Intangible goods

Explanation

Question 8 of 58

1

Select the example showing Owned Goods services.

Select one of the following:

  • Leasing auto, hotel room, office space, wedding items

  • Personal advice, tutor, legal, accounting

  • Consultancy services

  • Auto or computer repairs, lawn care, home care

Explanation

Question 9 of 58

1

Enduring and complex relation exists in ____________________

Select one of the following:

  • B2B

  • B2C

  • MLM

  • Selling through intermediaries

Explanation

Question 10 of 58

1

Which of the following is a Micro-environmental factor?

Select one of the following:

  • Demographic

  • Supplier

  • Economic

  • Political

Explanation

Question 11 of 58

1

_________________ possess the nature of Positive and External , under SWOT Analysis.

Select one of the following:

  • Strengths

  • Weaknesses

  • Opportunities

  • Threats

Explanation

Question 12 of 58

1

Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?

Select one of the following:

  • Supplier

  • Government

  • Logistics Company

  • Retailer

Explanation

Question 13 of 58

1

_________________ is not an Intermediaries type.

Select one of the following:

  • Manufacturer

  • Resellers

  • Physical distribution firms

  • Marketing services agencies

Explanation

Question 14 of 58

1

Direct Competitors are defined as _________________________________________.

Select one of the following:

  • Services or products that may appear at some point in the future, either as direct or indirect competitors.

  • Businesses that offer similar services and products to you.

  • No matter what kind of business you are in, you are trying to sell something to someone.

  • Alternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.

Explanation

Question 15 of 58

1

Find the Secondary Stakeholder from the following:

Select one of the following:

  • Shareholders (Owners)

  • Employees

  • Regulatory Bodies

  • Customers

Explanation

Question 16 of 58

1

_______________________ consists of factors that affect consumer purchasing power and spending patterns.

Select one of the following:

  • Political analysis

  • Socio-cultural analysis

  • Legal analysis

  • Economic analysis

Explanation

Question 17 of 58

1

________________________ is not a factor impacting the Natural environment.

Select one of the following:

  • Surplus of raw materials

  • Increased pollution

  • Increased government intervention

  • Environmentally sustainable strategies

Explanation

Question 18 of 58

1

_________________________________ is a Stage 1 of Marketing Planning Process.

Select one of the following:

  • Conduct a marketing audit.

  • Analyse and understand the corporate mission and objectives.

  • Develop marketing objectives.

  • Develop marketing strategies.

Explanation

Question 19 of 58

1

Which of the following is a 'pre-final' Phase of the Marketing Planning Process?

Select one of the following:

  • Where are we now?

  • Where could we be?

  • How do we get there?

  • Are we getting there?

Explanation

Question 20 of 58

1

_______________________ is a strategy of a Marketing Audit.

Select one of the following:

  • Build core competencies

  • Add customer value

  • Use the 4 P's to satisfy customer wants and needs

  • Use tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model

Explanation

Question 21 of 58

1

_______________ is a map to adding customer value (and getting value for the customer).

Select one of the following:

  • Marketing Plan

  • Strategic Plan

  • Production Plan

  • Corporate Strategies

Explanation

Question 22 of 58

1

Corporate Strategy focuses on _____________________________.

Select one of the following:

  • Creating customer value

  • Creating shareholders value

  • Creating suppliers value

  • Creating employees value

Explanation

Question 23 of 58

1

Implementing and executing the strategy is _____________________ of a corporate strategy development process.

Select one of the following:

  • Phase 2

  • Phase 3

  • Phase 4

  • Phase 5

Explanation

Question 24 of 58

1

A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.

Select one of the following:

  • Business Value

  • Strategic Vision

  • Business Goal

  • Business Mission

Explanation

Question 25 of 58

1

Nike's business mission is _____________________

Select one of the following:

  • To bring innovation and inspiration to every athlete in the world.

  • To help people be healthy.

  • To have our product in every home in the United States.

  • To help people enjoy life, or offer an affordable solution to health care.

Explanation

Question 26 of 58

1

A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.

Select one of the following:

  • Service organisation

  • Strategic Business Unit (SBU)

  • Private organisation

  • NGO

Explanation

Question 27 of 58

1

_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.

Select one of the following:

  • SWOT Matrix

  • PESTLE

  • BCG Matrix

  • TOWS Matrix

Explanation

Question 28 of 58

1

Under Portfolio Analysis tool, relative market share determines ___________________

Select one of the following:

  • How quickly an industry or market is growing

  • Will we invest more in it?

  • Market strength

  • How big is our company compared to the competition?

Explanation

Question 29 of 58

1

Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________

Select one of the following:

  • Cow

  • Star

  • Question marl

  • Dog

Explanation

Question 30 of 58

1

GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength

Select one of the following:

  • Competition

  • Market Attractiveness

  • Sociopolitical

  • Financial & Economic

Explanation

Question 31 of 58

1

Micro-environmental analysis is done by using ____________________________.

Select one of the following:

  • PEST analysis

  • SWOT analysis

  • Porter's Five Forces Model

  • BCG Matrix

Explanation

Question 32 of 58

1

Evolution of keypad phones to smart phones is an example of ________________________

Select one of the following:

  • Bargaining power of suppliers

  • Threat of substitute products

  • Bargaining power of buyers

  • Threat of new entrants

Explanation

Question 33 of 58

1

Under Ansoff's Matrix, Diversification means _________________________.

Select one of the following:

  • Developing new products for new markets.

  • Pushing existing products in their current market segments.

  • Developing new markets for existing products.

  • Developing new products for the existing markets.

Explanation

Question 34 of 58

1

In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.

Select one of the following:

  • Goal setting

  • Creating the marketing strategy

  • Analysing the current situation

  • Allocating marketing resources and monitoring

Explanation

Question 35 of 58

1

Which of the following is not a basic activity of a marketer?

Select one of the following:

  • Market Segmentation

  • Target Marketing

  • Marketing Audit

  • Market Positioning

Explanation

Question 36 of 58

1

Target Marketing is to _______________________________

Select one of the following:

  • Identify bases for segmenting the market

  • Develop positioning for target segments

  • Develop a marketing mix for each segment

  • Develop measure of segment attractiveness

Explanation

Question 37 of 58

1

In the construction engineering consultancy market - National government pursuing __________________

Select one of the following:

  • Infrastructure projects worth billions of Dirhams

  • Residential developments worth millions of Dirham

  • Modifications worth thousands of Dirham

  • None of the options mentioned

Explanation

Question 38 of 58

1

In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________

Select one of the following:

  • Geographic

  • Demographic

  • Psychographic

  • Behavioural

Explanation

Question 39 of 58

1

____________________ belongs to a situational factor for segmenting business markets.

Select one of the following:

  • Location

  • Technology

  • Urgency

  • Loyalty

Explanation

Question 40 of 58

1

ADAMS Principle - in this "M" stands for ____________________

Select one of the following:

  • Manageable

  • Monitoring

  • Micro-Environment

  • Measurable

Explanation

Question 41 of 58

1

Too much segmentation will lead to ___________________

Select one of the following:

  • Higher expense

  • Customers getting confused

  • Not all segments need to be distinguished

  • All of the answers

Explanation

Question 42 of 58

1

Rolls Royce is an example of ___________________ strategy

Select one of the following:

  • Selectively specialise in a number of segments

  • Concentrate on a single segment

  • Offer full market coverage

  • Specialise in certain products that have value for multiple segments

Explanation

Question 43 of 58

1

Positioning is defined as ______________________________________

Select one of the following:

  • The process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.

  • Represents an effort to identify and categorise groups of customers and countries according to common characteristics.

  • Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.

  • It is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.

Explanation

Question 44 of 58

1

Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"

Select one of the following:

  • Product

  • Price

  • Place

  • Promotion

Explanation

Question 45 of 58

1

SMART - stands for ___________________________________

Select one of the following:

  • Special, Motivating, Attractive, Rare, Timely

  • Specific, Measurable, Accessible, Responsible, Targeting

  • Special, Marketing, Attributable, Riskless, Targeting

  • Specific, Measurable, Achievable, Realistic, Timely

Explanation

Question 46 of 58

1

Marketing Research planning starts with _______________________

Select one of the following:

  • Define the marketing research problem and obectives

  • Look at the range of existing (secondary) data

  • Identify how to gather additional (primary) data

  • Analyse the data

Explanation

Question 47 of 58

1

Census data is an example of __________________________

Select one of the following:

  • Primary data

  • Secondary data

  • Continuous data

  • Nominal data

Explanation

Question 48 of 58

1

Which of the following is not a Primary data source?

Select one of the following:

  • Surveys

  • Focus Groups

  • Competitor Intelligence

  • In-Depth Interviews

Explanation

Question 49 of 58

1

Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.

Select one of the following:

  • Personal

  • Social

  • Cultural

  • Psychological

Explanation

Question 50 of 58

1

According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.

Select one of the following:

  • Dissonance reducing buying behaviour

  • Habitual buying behaviour

  • Complex buying behaviour

  • Variety seeking buying behaviour

Explanation

Question 51 of 58

1

Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?

Select one of the following:

  • Initiators

  • Gatekeepers

  • Influencers

  • Deciders

Explanation

Question 52 of 58

1

________________ endorse the decision (made by the decider) and authorise the buyer to make payment.

Select one of the following:

  • User(s)

  • Buyer(s)

  • Approver(s)

  • Gatekeeper(s)

Explanation

Question 53 of 58

1

Under three product levels, augmented products own the additional benefit of ___________________

Select one of the following:

  • Brand name

  • Quality level

  • Packing

  • Warranty

Explanation

Question 54 of 58

1

Taxi services is an example of ______________________ service issue.

Select one of the following:

  • Intangibility

  • Inseparability

  • Variability

  • Perishability

Explanation

Question 55 of 58

1

Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?

Select one of the following:

  • Decline

  • Maturity

  • Development

  • Growth

Explanation

Question 56 of 58

1

Google Glass is an example of which stage of the product life cycle?

Select one of the following:

  • Introduction

  • Growth

  • Maturity

  • Decline

Explanation

Question 57 of 58

1

In marketing, the term 'product' refers to _________________

Select one of the following:

  • Intangible items that cannot be seen, tasted or touched

  • Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value

  • Is limited in meaning to goods, services and ideas only.

  • Never refers to such things as package design, brand name, or warranty

Explanation

Question 58 of 58

1

A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:

Select one of the following:

  • Diffusion

  • Innovation

  • Market Testing

  • Branding

Explanation

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