Katz' attitude functions

Katz Utilitarian Function

Katz value-expressive function

Katz' ego-defensive function

Katz' knowledge function

ABC Model of Attitudes

Hierarchy of effects

Standard learning hierarchy

Low-involvement hierarchy

Experiential hierarchy

Classical conditioning

Instrumental learning

Attitude commitment

Attitude commitment - Internalization

Attitude commitment - identification

Attitude commitment - compliance

Self-perception theory

Social judgement theory

Balance theory

Fishbein model

Attitude changing factors

Reciprocity

Source bias

Elaboration likelihood model of persuasion

ELM - central route

ELM - peripheral route