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strat com quiz 4

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STC Quiz 4

Question 1 of 15

1

Successful public relations campaign planners know that audiences are:

Select one of the following:

  • static and unchanging

  • unpredictable; likely to turn hostile

  • dynamic and ever-shifting

  • less diverse than they were a decade ago

  • most likely to respond to the mass media

Explanation

Question 2 of 15

1

Which of the following are examples of "prepackaged publics"?

Select one of the following:

  • advocacy groups

  • youth markets

  • educational groups

  • charitable organizations

  • all except B

Explanation

Question 3 of 15

1

All of the following are general characteristics of seniors EXCEPT:

Select one of the following:

  • they demand value in the things they buy

  • they pay little attention to fads

  • they are extremely health conscious

  • they have become experts in social media

  • they travel frequently

Explanation

Question 4 of 15

1

Which medium is most effective for delivering a message that requires absorption of details?

Select one of the following:

  • print

  • radio

  • television

  • movies

  • none of the above

Explanation

Question 5 of 15

1

Speed and mobility make this medium unique among major media. Which medium is it?

Select one of the following:

  • radio

  • televison

  • billboards

  • print

  • magazines

Explanation

Question 6 of 15

1

________ generates the strongest emotional impact of any type of mass media.

Select one of the following:

  • magazines

  • powerpoint

  • TV

  • radio

  • pantomime

Explanation

Question 7 of 15

1

A general characteristic of 21st century people is that

Select one of the following:

  • it enjoys reading classic literature

  • it has increasingly become more visually oriented

  • it has a shorter attention span

  • it is more politically active

  • B and C

Explanation

Question 8 of 15

1

Why should PR professionals pay attention to diversity media?

Select one of the following:

  • more white listeners and viewers are tuning into it

  • media buys are much less expensive

  • the number of its constituents has expanded

  • the number and reach of minority media channels has increased

  • both C and D

Explanation

Question 9 of 15

1

Global public relations is also called

Select one of the following:

  • international consumer relations

  • global marketing

  • international public relations

  • stakeholder public relations

  • crisis management

Explanation

Question 10 of 15

1

The communication styles of Asian and Arab nations are considered:

Select one of the following:

  • high context

  • low context

  • intercultural

  • in-dept

  • interconnected

Explanation

Question 11 of 15

1

To avoid alienating any segment of the press, new releases distributed in Malaysia should be distributed in:

Select one of the following:

  • one language

  • two languages

  • four languages

  • english

  • as many languages as possible

Explanation

Question 12 of 15

1

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Select one of the following:

  • choose the right social network for the market

  • clear social media initiatives with foreign governments

  • find out what people like

  • localize content

  • interact

Explanation

Question 13 of 15

1

Which is NOT an activity of the United States Information Agency (USIA)?

Select one of the following:

  • stationing of public affairs officers at every American embassy

  • publication of books and magazines

  • distribution of American films and TV programs

  • sponsoring tourism programs

  • all of the above

Explanation

Question 14 of 15

1

All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the US must register with which of the following departments?

Select one of the following:

  • Department of justice

  • department of defense

  • department of commerce

  • department of transportation

  • department of foreign transactions

Explanation

Question 15 of 15

1

With regard to issues such as labor, health and the environment, nongovernmental organizations (NGO's) are perceived by the public as:

Select one of the following:

  • less credible than news media

  • more credible than news media

  • underfunded and overzealous

  • more bureaucratic

  • less strategic

Explanation

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