People process information better in .
When a speaker uses a story to explain information, the beginning will audience attention and the middle will audience's attention.
The beginning of a speaker's story will include obstacles and conflicts.
Thought processes start to fill in information, similar to...
the way the cerebral cortex fills in what you see to find and detect patterns.
the way the visual cortex fills in what you see to find and detect patterns.
the way the auditory cortex fills in what you see to find and detect patterns.
The end of a speaker's story brings all the previous information together and brain assumes causation, giving meaning to the information.