Robert Burwell
Quiz by , created more than 1 year ago

Do you have what it takes to succeed in the Digital Marketing field? Take this comprehensive test to find out now!

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Robert Burwell
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Robert Burwell
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Digital Marketing Knowledge Test!

Question 1 of 10

1

Of the following website functions, which is the most important?

Select one of the following:

  • Having free reports, downloads, etc

  • Describing the services your company provides

  • Capturing email addresses of visitors

  • Having contact information on every page

Explanation

Question 2 of 10

1

The best way to promote a business with social media is

Select one of the following:

  • To advertise your company, services and products

  • To collect as many contacts as possible

  • Offer a lot of helpful and free information

  • Invite potential clients to visit your website

Explanation

Question 3 of 10

1

On-page search engine optimization refers to

Select one of the following:

  • Programming keywords into a website

  • Evaluating each page of a website for design

  • The amount of links coming into your website

  • The number of search engine sites a website is submitted to

Explanation

Question 4 of 10

1

The best way to improve search engine ranking is with

Select one of the following:

  • Video

  • A blog

  • Having at least 500 words of text per page

  • Using a lot of graphics per page

Explanation

Question 5 of 10

1

The main objective to branding is which of the following?

Select one of the following:

  • To have potential customers recognize your logo and marketing materials

  • To earn trust from your customers

  • Promotional materials that match and coordinate

  • Having a unique tag line

Explanation

Question 6 of 10

1

Which of the following marketing techniques are most likely to pay you?

Select one of the following:

  • Pay per click advertising

  • Using social media marketing strategies

  • Posting press releases

  • Article marketing

Explanation

Question 7 of 10

1

Which of the following link exchanges is the most effective for increasing search engine rank?

Select one of the following:

  • Ask everyone you know to link to your website

  • Exchange links with businesses in a related industry

  • Purchase links from a link exchange company

  • Creating a long list of recommended links on a link page

Explanation

Question 8 of 10

1

When is it most ideal to send a press release?

Select one of the following:

  • Only when there is "big news" happening

  • Only around the holidays

  • When news seems to be slow

  • Tuesday through Thursday for anything newsworthy

Explanation

Question 9 of 10

1

What is the best way to make money "while you sleep"?

Select one of the following:

  • By dreaming up good marketing ideas

  • Selling stuff on eBay

  • Having products on your website

  • Having a spouse who works the night shift

Explanation

Question 10 of 10

1

The best way to increase the possibility of website visitors following through on contacting you is

Select one of the following:

  • Offer a 1-800-#

  • Tell them to call you today

  • Offer a freebie "take away" with your contact information

  • Offer testimonials

Explanation

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