Robert Burwell
Quiz by , created more than 1 year ago

Do you have what it takes to succeed in the Digital Marketing field? Take this comprehensive test to find out now!

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Robert Burwell
Created by Robert Burwell about 2 years ago
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Digital Marketing Knowledge Test!

Question 1 of 10

10

Of the following website functions, which is the most important?

Select one of the following:

  • Having free reports, downloads, etc

  • Describing the services your company provides

  • Capturing email addresses of visitors

  • Having contact information on every page

Explanation

Question 2 of 10

10

The best way to promote a business with social media is

Select one of the following:

  • To advertise your company, services and products

  • To collect as many contacts as possible

  • Offer a lot of helpful and free information

  • Invite potential clients to visit your website

Explanation

Question 3 of 10

10

On-page search engine optimization refers to

Select one of the following:

  • Programming keywords into a website

  • Evaluating each page of a website for design

  • The amount of links coming into your website

  • The number of search engine sites a website is submitted to

Explanation

Question 4 of 10

10

The best way to improve search engine ranking is with

Select one of the following:

  • Video

  • A blog

  • Having at least 500 words of text per page

  • Using a lot of graphics per page

Explanation

Question 5 of 10

10

The main objective to branding is which of the following?

Select one of the following:

  • To have potential customers recognize your logo and marketing materials

  • To earn trust from your customers

  • Promotional materials that match and coordinate

  • Having a unique tag line

Explanation

Question 6 of 10

10

Which of the following marketing techniques are most likely to pay you?

Select one of the following:

  • Pay per click advertising

  • Using social media marketing strategies

  • Posting press releases

  • Article marketing

Explanation

Question 7 of 10

10

Which of the following link exchanges is the most effective for increasing search engine rank?

Select one of the following:

  • Ask everyone you know to link to your website

  • Exchange links with businesses in a related industry

  • Purchase links from a link exchange company

  • Creating a long list of recommended links on a link page

Explanation

Question 8 of 10

10

When is it most ideal to send a press release?

Select one of the following:

  • Only when there is "big news" happening

  • Only around the holidays

  • When news seems to be slow

  • Tuesday through Thursday for anything newsworthy

Explanation

Question 9 of 10

10

What is the best way to make money "while you sleep"?

Select one of the following:

  • By dreaming up good marketing ideas

  • Selling stuff on eBay

  • Having products on your website

  • Having a spouse who works the night shift

Explanation

Question 10 of 10

10

The best way to increase the possibility of website visitors following through on contacting you is

Select one of the following:

  • Offer a 1-800-#

  • Tell them to call you today

  • Offer a freebie "take away" with your contact information

  • Offer testimonials

Explanation

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