NPDP Exam Question Simulator

Question 1 of 90

1

__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

Select one or more of the following:

Responder
Defender
Analyzer
Reactor

Explanation

Question 2 of 90

1

What quantitative market research tool should be used to identify a gap in the products offered to a market?

Select one or more of the following:

Secondary research
Lead users
Any appropriate multivariate technique
On-line forums

Explanation

Question 3 of 90

1

Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

Select one or more of the following:

Risk versus reward
Net present value versus return on investment
Cost versus benefit
Ease versus attractiveness

Explanation

Question 4 of 90

1

Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include __________.

Select one of the following:

Financial statements
Yes or no decisions
The highs and lows of impact and probability
Go, kill, hold, recycle decisions

Explanation

Question 5 of 90

1

Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

Select one of the following:

Introduction
Growth
Maturity
Decline

Explanation

Question 6 of 90

1

One of the most commonly referred to success factors, relating to team formation, for product development projects is __________.

Select one or more of the following:

Cross-functional representation
Lots of creative team members
A strong project leader
Team members who enjoy each other’s’ company

Explanation

Question 7 of 90

1

When developing metrics for a company, which of the following is a consideration in this process?

Select one or more of the following:

The scope of the measurement (e.g. business unit-wide, project-wide)
The time-frame of the measurement (e.g. past results, current performance)
The audience for the measurement (e.g. executives, middle managers)
All of the above

Explanation

Question 8 of 90

1

Who should be involved in the application of scoring new product opportunities?

Select one or more of the following:

A cross-functional team
Only the marketing manager
Only the new product manager
Only the Chief Executive

Explanation

Question 9 of 90

1

A company has decided on a name for its new product. The company has done an extensive search and has established that no other company or product is using this name. What form of Intellectual Property right should that company apply for to register the name?

Select one or more of the following:

Patent
Trademark
Copyright
Trade secret

Explanation

Question 10 of 90

1

Who is responsible for the strategic results of a new product development process in an organization?

Select one or more of the following:

Stage-Gate manager
Chief executive
Process owner
Scrum manager

Explanation

Question 11 of 90

1

Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and the __________.

Select one or more of the following:

Stakeholders
Project manager
Product owner
Product champion

Explanation

Question 12 of 90

1

In sustainable development to abbreviation D4E stands for __________.

Select one or more of the following:

Design for Extinction
Development for the Environment
Design for Evolution
Design for the Environment

Explanation

Question 13 of 90

1

SWOT analysis can be used for ideation. What does SWOT address?

Select one or more of the following:

Strengths, weaknesses, opportunities, and threats
Strategy, willingness, organization, and teamwork
Strategy, weakness, organization, and threat
Strengths, willingness, opportunities, and teamwork

Explanation

Question 14 of 90

1

Secondary research should be conducted __________.

Select one or more of the following:

Mainly during the late stages of a project
When ethnographic research cannot be conducted
Before primary research
After primary research

Explanation

Question 15 of 90

1

In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?

Select one or more of the following:

Low market risk, low technology risk
Low market risk, high technology risk
High market risk, low technology risk
High market risk, high technology risk

Explanation

Question 16 of 90

1

Most product development activity is focused on__________.

Select one or more of the following:

New brands
Line extensions
Derivatives and product improvement
New to world products

Explanation

Question 17 of 90

1

A unit of work small enough to be completed by the team in one sprint iteration is called?

Select one or more of the following:

Product backlog item
Scrum
Concept evaluation
TPS

Explanation

Question 18 of 90

1

The primary benefit of a Focus Group in marketing research is __________.

Select one or more of the following:

The ability to develop broad insights
Low cost
Ease of execution
Deep insights

Explanation

Question 19 of 90

1

Elements of cost include all of the following except __________.

Select one or more of the following:

Fixed costs
Variable costs
Capital costs
Recurring costs

Explanation

Question 20 of 90

1

A value proposition should focus on , not .

Select one or more of the following:

Features, benefits
Benefits, costs
Revenue, costs
Benefits, features

Explanation

Question 21 of 90

1

A platform strategy is defined as _____?

Select one of the following:

A common marketing plan for a series of products
A common manufacturing system for a range of products
A set of system and interfaces thaht form a common structure from which a stream of derivative products can be effectively developed and manufactured
A strategy thaht connects marketing, technology and manufacturing

Explanation

Question 22 of 90

1

A corporate vision is ____.

Select one of the following:

A NPD project goal
A philosphy statement about the beliefs of the company
A set of values
A picture of some desired future state that the orgnization hopes to obtain

Explanation

Question 23 of 90

1

Mission statements helps organizations to ____.

Select one of the following:

Focus people and resources
Initiate ideas
Plan to product launch
Borrow capital at a low rate

Explanation

Question 24 of 90

1

A strategy can be dfined as ____.

Select one of the following:

A organisation's philosophy
A company's game plan for achievieng its long-term objectives
An organisation's new product development plan
The organisation's values statement

Explanation

Question 25 of 90

1

You are leading the strategic planning process for a horticultural company that is developing a new apple cultivar. A key element of the company's strategic planning is optimization of revenue from intellectual property. What specific form of intellectual property protection would you follow in this case?

Select one of the following:

Plant variety rights
Trademarking
Patenting
Copyrighting

Explanation

Question 26 of 90

1

Who is responsible for setting the corporate and business strategy?

Select one of the following:

Process management
Senior management
The stakeholders
The board of directors

Explanation

Question 27 of 90

1

Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?

Select one of the following:

Growth stage
Embryonic stage
Maturity stage
Laggard

Explanation

Question 28 of 90

1

A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:

Select one of the following:

Line extension
Technology
Platform
Marketing

Explanation

Question 29 of 90

1

Which of the following strategies is most likely to have a strong emphasis on technology?

Select one of the following:

Routine
Architectural
Radical
Both B and C

Explanation

Question 30 of 90

1

In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

Select one of the following:

Take as much profit from the product as possible
Sell the product while it is still making money
Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
Make significaant investment in product improvements

Explanation

Question 31 of 90

1

A weakness of NPV method for assesing projects in portfolio management is that:

Select one of the following:

Projects cannot be rank ordered
NPV doesn't allow for resource allocation
Tools for calculating NPV are not readily available
It is difficult to detemine accurate cash flow data for projects, especially early in the development process

Explanation

Question 32 of 90

1

Allocating resources across a set of projects to optimize performance is knowne as:

Select one of the following:

Value maximization
Profit seeking
Rationalization
Pruning

Explanation

Question 33 of 90

1

"Top-down" and "bottom-up" are ways to think about:

Select one of the following:

Forecasting
Leadership
Connecting customers with the orgasation
Linking strategy and the product portfolio

Explanation

Question 34 of 90

1

You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?

Select one of the following:

Tell the reams no to develop any new products
Give each team the same amount of money and ask them to proceed with development
Establish a portfolio management process
Approve proects that cost less than $500K to develop

Explanation

Question 35 of 90

1

In evaluation product opportunities, which of the following is a financial method for evalutaion?

Select one of the following:

Strategic alligment
Return of investment
Technical feasibility
Time to market

Explanation

Question 36 of 90

1

In evaluating product opportnities, which of the folllowing is a non-financial method for evalutaion?

Select one of the following:

Level of risk
Net present value
Payback period
Internal rate of return

Explanation

Question 37 of 90

1

Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?

Select one of the following:

Pass/fail evaluation
Financial analysis
Ask boss to do it
Detailed scoring of each idea against strategic criteria

Explanation

Question 38 of 90

1

Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?

Select one of the following:

Support from the chief executive
Alignment with the company's new product strategy
Sufficient marketing budget
Sufficient manufacturing capability

Explanation

Question 39 of 90

1

Which of the following statement best represents the relationship between the number of projects that engineers are working on and their productivity?

Select one of the following:

Engineers get more productive the more projects they work on
Engineers work just as well on five projects as they do on one
Assigning engineers to more than two projects starts to reduce their productivity
It it best to have engineers each work on just one project

Explanation

Question 40 of 90

1

Jane has been evaluating the state of the innovation portfolio at ACME Bricks and Construcion. Several simultaneous projects use the same set of product development experts. Moreover, many of thse projects are being delayed and compete with other business priorities. What critical aspect of portfolio management Jane loo at to adress these issues?

Select one of the following:

Resource allocation
Project flow
Agile project development
Strategy execution

Explanation

Question 41 of 90

1

Mary works as a product development engineer at an automotice parts supplier. Her boss has been complaining about the long lead time in getting new products to market. He belives that the iterative changes, inherent in most of the new products, could be carried out much more efficiently. What type of product development process would you suggest that Mary recommend to her boss to reduce time to market?

Select one of the following:

Waterfall
Integrated
Agile
Stage-Gate

Explanation

Question 42 of 90

1

In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

Select one of the following:

Concept generation
The fuzzy fornt end
Business case development
Concept evaluation

Explanation

Question 43 of 90

1

The sing of a mature product development process within an organization is the ability of the orgnization to:

Select one of the following:

Include and integrate stakeholders and senior management throughout the development process
Use iterative and risk-limiting steps to facilitate effective and efficient new product development
Continously fill the pipeline with new products
Develop its own best practices from the various models and experiences

Explanation

Question 44 of 90

1

The first step in the classic waterfall process is requirements. The last step is known as:

Select one of the following:

Development
Maintenance
Verification
Implementation

Explanation

Question 45 of 90

1

Key element of Agile new product process includes the scrum, the scrum master, the scrum team, the spring, the product backlog, and:

Select one of the following:

Stakeholders
Project manager
Product owner
Product champion

Explanation

Question 46 of 90

1

A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development

Select one of the following:

A 5-stage process with heavy emphasis on initial business analysis
A 5-stage process with significant market reaserch research built into the decision-making
A relatively short 3-stage process focusing on speed to market
A 3-stage process with a strong emphasis on pre-launch test test marketing

Explanation

Question 47 of 90

1

The process desgned to build a product through a series of fixedlength iterations givining teams a framework for shipping software on a regular cadence is called:

Select one of the following:

Sprint
Lean
Scrum
Agile

Explanation

Question 48 of 90

1

Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:

Select one of the following:

Financial statements
Yes or no decisions
The highs and lows of impact and propability
Go, kill, hold, recycle decisions

Explanation

Question 49 of 90

1

Lean processes are focued primarly on:

Select one of the following:

Putting more discipline into processes
Making processes more Agile
Removing waste
Encouraging cross-functional integration

Explanation

Question 50 of 90

1

The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:

Select one of the following:

Governance
Project management
Team leadership
General management

Explanation

Question 51 of 90

1

Product design specifications are primarly intended to:

Select one of the following:

Translate qualitative design features into quantitative parameteres
Indentify the core benefit of product
Identify customer needs
List the tangible features of a product

Explanation

Question 52 of 90

1

The House of Quality relates the voice of the customer to the voice of:

Select one of the following:

Marketing
Advertising
Engineering
Manufacturing

Explanation

Question 53 of 90

1

Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?

Select one of the following:

Mind-mapping
Brainstorming
Brainwriting
Delphi technique

Explanation

Question 54 of 90

1

The creative process of generating and communicating new ideas where and idea is basic element of thought that can be visual, concrete or abstract is termed:

Select one of the following:

Market research
Ideation
Concept development
Mind-mapping

Explanation

Question 55 of 90

1

The product design specifications must use a set of metrics to ensure they are met during the desing work. Suppose you are designing a new automobile. Which of the following is an acceeptable product design metric:

Select one of the following:

The seats are comfortable
The car accelerates from 0 to 60 miles per hour in less than 6 seconds
The towting capacity is adequate for most people to use a boat trailer
There are a wide range of colors and fabrics available for the interior

Explanation

Question 56 of 90

1

SCAMPER is an ideation technique that uses word stimuli including:

Select one of the following:

Adapt, put to another use
Substitute, combine, modify
Reverse, eliminate
All of the above

Explanation

Question 57 of 90

1

The product concept description should include which three elements?

Select one of the following:

Customer needs, enviromental factos, customer use reports
Qualitative descrption, quantitative parameters nad technical deliverables
Core benefits, tangible attributes and augmented features
Competitive benchmark, concept description, qualitative measures

Explanation

Question 58 of 90

1

What is the pattern in TRIZ problem-solving matrix:

Select one of the following:

Indentify the specific problem first, then the general problem and identify a general solution before a specific solution
Identify the specific problem first, test a solution with a targeted customer group, generate more prototypes, select speciic solution
First use a general problem with general solution, then select the specific problem to solve
Identify a cross-functional team that can test various product solutions with customers and select the highest rated solution

Explanation

Question 59 of 90

1

Jack is a consultant to a manufacturing company. He has been asked to evauate the components and parts of the product as well as the whole desing (system view) and the method of assembly used (manual, automatic, fixed automation and robotic assembly). What specific design tool should Jack use?

Select one of the following:

Design for manufacturing
Design for assembly
Design for functionality
Design for life

Explanation

Question 60 of 90

1

What specific design tool uses the following methods: Think-aloud laddering, Quantification Theory I (QTI), PLS analysis and Genetix and Fuzzy logic?

Select one of the following:

Taguchi
Six Sigma
Kansei
TRIZ

Explanation

Question 61 of 90

1

A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

Select one of the following:

Market testing
Voice of the customer
Portfolio management
Secondary market research

Explanation

Question 62 of 90

1

During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

Select one of the following:

Lead user research
Product use testing
Secondary research
Quality function deployment

Explanation

Question 63 of 90

1

You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

Select one of the following:

Color code the feature sets so that they are easily identified by the user
Add fake sets of features to see if respondents identify the actual product features
Run a volumentric study of the most profitable product prototype to forecast sales
Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices

Explanation

Question 64 of 90

1

Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

Select one of the following:

Qualitative research techniques
Multivariate research techniques
Voice od customer techniques
Ethnographic research techniques

Explanation

Question 65 of 90

1

Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

Select one of the following:

Survey research
Voice of the customer
Secondary market research
All the above

Explanation

Question 66 of 90

1

A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

Select one of the following:

Focus group
In-house alpha testing followed by beta testing
Test marketing
Factor analysis

Explanation

Question 67 of 90

1

Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

Select one of the following:

Primary research
Secondary research
Qualititative research
Quantitative research

Explanation

Question 68 of 90

1

The primary benefit of a focus group in marketing research is ____:

Select one of the following:

The ability to develop broad insights
Low costs
Ease of execution
Deep insights

Explanation

Question 69 of 90

1

A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks: The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?

Select one of the following:

Consumer panels selected from the target age group
Alpha testing
Ethical approval followed by consumer panels from the target age group
Crowdsourcing

Explanation

Question 70 of 90

1

Social media is particularly good for reaching ____:

Select one of the following:

Potential new customers
Lead users
Customers in foreign markets
Those needing customer service

Explanation

Question 71 of 90

1

Ensuring that the right team principles are in place to promote performance is an aspect of a management role and is called ....:

Select one of the following:

Team motivation
Team development
Project management
Senior leadership

Explanation

Question 72 of 90

1

The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

Select one of the following:

Process manager
Process champion
Process owner
Process developer

Explanation

Question 73 of 90

1

You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

Select one of the following:

Better tools to assist in all aspects of product innovation
An improved product innovation process, used by all staff
Developing a culture of innobation
Encouraging senior managers to get more involved in product innovation

Explanation

Question 74 of 90

1

The set of propoerties of the work enviroment, perceived directly or indirectly by employess to have a major effect on employee behavior, is termed:

Select one of the following:

Culture
Enviroment
Climate
Organisational structure

Explanation

Question 75 of 90

1

Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:

Select one of the following:

Product manager
Project manager
General manager
Marketing manager

Explanation

Question 76 of 90

1

Which of the following best describes a team?

Select one of the following:

A group of individauls who meet regularly
People who enjoy doing the sam things
A group of people with a common purpose for which the hold themselves mutually accountable
A group of people appointed to complete a specific task

Explanation

Question 77 of 90

1

Tuckman identified five stages of team development. What does the formming stage involve?

Select one of the following:

Deciding on team direction
Bringing the team together and getting to know each other
Appointing a team leader
Resolving differences among team members

Explanation

Question 78 of 90

1

A functional team is best suited for which type of project?

Select one of the following:

Highly complex, requiring strong cross-disciplinary collaboration
Product development that is totally new to the company
A project that demands total commitment from team members
Relatively simple product line extensions or improvements

Explanation

Question 79 of 90

1

What type of assesment helps a team achieve increased communication during the work of the project?

Select one of the following:

Personality assesment, like the Myers-Briggs Type Indicator
Work style assesment, like DiSC
Functional resource assesment as used in creating the project budget
Project portfolio management assesment

Explanation

Question 80 of 90

1

A company has decided to embard on a high-risk project that is focued on the development of a product outside the traditional boundaries of company operation. What type of team structure would be modst suitable for this type of project?

Select one of the following:

Autonomous
Lightweight
Functional
Agile

Explanation

Question 81 of 90

1

Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios. What important consideration has Jance failed to take into account?

Select one of the following:

Support from senior management
The company's manufacturing capability
The export market potential
The time to market

Explanation

Question 82 of 90

1

You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

Select one of the following:

600.000 units
700.000 units
800.000 units
900.000 units

Explanation

Question 83 of 90

1

Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?

Select one of the following:

It tells her how much money she has to invest in her new business
It provides an indication of new business potential to pay off its short-term financial liabilities
It provides a sound basis for calculating the return on investment of the new business
It provides a basis for how much money she should seek to borrow from the bank

Explanation

Question 84 of 90

1

In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?

Select one of the following:

A high level of capital expenditure is required, the product has long potential life cycle, and interest rates are high
A low level od capital expenditure is required, the product has long potential life cyckle and interest rates are hign
Potential profitability is high, the product has a log life cycle and interest are low
Potential profitability is high, the product has a short life cycle and interest rates are high

Explanation

Question 85 of 90

1

Product management actions taken during the product life cycle are first determined by which of the following?

Select one of the following:

Life cycle assessment
Sustainability plans
Product, prices, promotion and plance
Phase of the product's life cycle

Explanation

Question 86 of 90

1

In the introduction stage of the product life cycle, which of the following product pricing strategies is most commonly used?

Select one of the following:

Penetration pricing
Skimming pricing
Either A or B
Competitive pricing

Explanation

Question 87 of 90

1

What types of consumer is most likely to purchase a product in ist introduction stage?

Select one of the following:

Laggards
Early adopters
Innovators
Early majority

Explanation

Question 88 of 90

1

Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle. What strategy should Jack adopt?

Select one of the following:

Seek to reduce costs and continue to sell to a loyal market
Rejuvenate the product by adding new features and finding new users
Discontinue the product
Any od A, B or C

Explanation

Question 89 of 90

1

In the management of product portfolio, it is important to:

Select one of the following:

Have a good mix of products across the introduction, growth and maturity stages of the product life cycle
Focus strongly on products in the introduction and growth stages of the product lige cycle
Place significant emphasis on the product in the maturity stage of the product life cycle
Place significant emphasis on products in the growth and maturity steges of the product life cycle

Explanation

Question 90 of 90

1

A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

Select one of the following:

Rollout strategy
Beachhead strategy
Market testing
Market expansion

	Created by Marcin Zawisza over 2 years ago

NPDP Exam Practice Questions from https://www.pdma.org/page/NPDP_practice_Qs

NPDP Exam Question Simulator

NPDP Exam Question Simulator

Question 1 of 90

__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

Select one or more of the following:

Explanation

Question 2 of 90

What quantitative market research tool should be used to identify a gap in the products offered to a market?

Select one or more of the following:

Explanation

Question 3 of 90

Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

Select one or more of the following:

Explanation

Question 4 of 90

Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include __________.

Select one of the following:

Explanation

Question 5 of 90

Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

Select one of the following:

Explanation

Question 6 of 90

One of the most commonly referred to success factors, relating to team formation, for product development projects is __________.

Select one or more of the following:

Explanation

Question 7 of 90

When developing metrics for a company, which of the following is a consideration in this process?

Select one or more of the following:

Explanation

Question 8 of 90

Who should be involved in the application of scoring new product opportunities?

Select one or more of the following:

Explanation

Question 9 of 90

A company has decided on a name for its new product. The company has done an extensive search and has established that no other company or product is using this name. What form of Intellectual Property right should that company apply for to register the name?

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Question 10 of 90

Who is responsible for the strategic results of a new product development process in an organization?

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Question 11 of 90

Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and the __________.

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Question 12 of 90

In sustainable development to abbreviation D4E stands for __________.

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Question 13 of 90

SWOT analysis can be used for ideation. What does SWOT address?

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Question 14 of 90

Secondary research should be conducted __________.

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Question 15 of 90

In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?

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Question 16 of 90

Most product development activity is focused on__________.

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Question 17 of 90

A unit of work small enough to be completed by the team in one sprint iteration is called?

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Question 18 of 90

The primary benefit of a Focus Group in marketing research is __________.

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Question 19 of 90

Elements of cost include all of the following except __________.

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Question 20 of 90

A value proposition should focus on , not .