Flashcards on Brand Management, created by Vera Schuster on 23/09/2015.
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Created by Vera Schuster
almost 9 years ago
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Close
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Created by Vera Schuster
almost 9 years ago
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Brand
Brand Architecture
3 Brand Architectures
Brand Audit
Brand community
Brand culture
Brand equity
Brand Essence
Brand Extensions
Brand Genealogy
Brand Icon
Brand Identity
Brand Image
Brand Loyalty
Brand personality
Brand Portfolio
Brand Positioning
Brand Relation
Brand Revitalization
Brand strategy
Brand Stretch
Co-Branding
Corporate Brand
Employee branding
Living the brand
Product brand
Service brand
Viral branding
Two brand paradigms
