sensation

sensory receptors

perception

bottom-up processing

top-down processing

Selective attention

Cocktail Party Effect

The Stroop Effect

inattentional blindness

inattentional deafness

change blindness

change deafness

pop-out effect

choice blindness

transduction

psychophysics

absolute threshold

signal detection theory

subliminal

priming

difference threshold
(just noticeable difference- JND)

Weber's Law

habituation

dehabituation

sensory adaptation

microsaccades
(saccadic movements)