Marketo Certified Associate Exam Study Questions

1

Marketing Automation Technology

1

Which of the following are ways you can use marketing automation software?
Select all that apply.

1

Marketo's nurture programs:

1

The process of collecting, qualifying, and interacting with people throughout the buying process is known as:

1

Marketo's engagement hub allows you to capture what you learn about your customers from:

Select all that apply.

1

Which of these are included in Marketo's automation solution?

Select all that apply.

1

Which of the following are reasons for developing goals and strategies for Marketo?

Select all that apply

1

When creating your marketing strategy, what are some important factors to consider?

Select all that apply

1

Of the answers below, which is an example of a marketing goal?

Select one

1

What are the three main types of KPIs?

Select one

1

Of the answers below, which is an example of a marketing strategy?

Select one

1

Traditionally, marketing teams have been organized by:

Select three

1

Which of the following are ways to organize marketing around the customer experience?

Select all that apply

1

Which statement best describes the characteristics of a Thinker?

Select one

1

Which statement best describes the characteristics of a Feeler?

Select one

1

Which statement best describes the characteristics of a Doer?

Select one

1

Smart Campaigns in Marketo use the ___________you define to complete automated tasks.

Select one

1

Which of the following are methods you can use to track the success of your Marketo programs?

Select three

1

Which of the following statements about batch and trigger campaigns are true?

Select all that apply

1

Which of the following is the best definition of assets in Marketo?

Select one

1

Match each Marketo Program type to some of its typical uses.

Select the correct program from the drop-down list beneath each question type.
A. Sending a one-time email to a defined group of people:
( Email Program, Engagement Program, Event Program, Default Program )
B. Nurturing leads on a periodic schedule:
( Email Program, Engagement Program, Event Program, Default Program )
C. Promoting live events, trade shows, and webinars:
( Email Program, Engagement Program, Event Program, Default Program )
D. Creating web promotions or social media campaigns:
( Email Program, Engagement Program, Event Program, Default Program )

1

Which of the following components make up the Marketo Engagement Platform?

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Which of the following are reasons companies use the Marketo Engagement Platform?

Select all that apply

1

Which of the following are considerations when using the Marketo Engagement Platform?

Select all that apply

1

Match each adoption level to its description.

Select the adoption level from the drop-down that best matches the description above it.
Predictive web content, advanced nurturing campaigns, and behavioral segmentation
( Personalized Multi-Channel Conversations, Level 2: Continuous Campaigns, Level 4: Lifelong Relationships, Point-in-Time, Single-Channel Programs )
Automation, email personalization, event tracking, basic nurture campaigns, and account-based marketing efforts
( Level 2: Continuous Campaigns, Personalized Multi-Channel Conversaions, Level 4: Lifelong Relationships, Point-In-Time, Single-Channel Programs )
Nurture every client through every stage of the customer lifecycle
( Level 4: Lifelong Relationships, Point-In-Time, Single-Channel Programs, Personalized Multi-Channel Conversations, Level 2: Continuous Campaigns )
Emails, landing pages, forms, simple segmentation, and integrating data
( Point-In-Time, Single-Channel Programs, Personalized Multi-Channel Conversations, Level 2: Continuous Campaigns, Level 4: Lifelong Relationships )

1

When you practice Content Marketing, you create content that provides and builds___ .

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Which of the following are benefits of using a Content Marketing strategy?

Select all that apply

1

Which of the following are metrics you can use to measure the value of your content marketing efforts?

Select all that apply

1

Which of these actions are keys to keeping your content current and valuable to prospects and customers?

Select three

1

Success in the engagement economy is driven primarily through______________marketing strategies.

Select one

1

Which of these tasks would having buyer personas help accomplish?

Select one

1

Buyer personas set which of the following for your content?

Select all that apply

1

A buyer persona should be a representation of which of the following?

Select one

1

Which of the following statements are true about buyer personas?

Select all that apply

1

Before you send any email, it is important to segment your audience for which of the following reasons?

Select all that apply

1

What are the steps in building an email program?

Select four

1

Identify what should be included as a best practice when naming your email program.

Select all that apply

1

As a best practice, the copy in your email should be compelling, read quickly, and have a clear value proposition.

Select one

1

The call to action in an email can be created as which of the following?

Select all that apply

1

Which program type should you use to send a scheduled monthly newsletter?

Select one

1

Identify the Marketo feature to personalize your newsletter's subject line.

Select one

1

You can customize the content of your newsletter based on the individual recipient by using which feature?

Select one

1

How do you track the success of your newsletter program?

Select all that apply

1

Which Marketo feature makes setting up monthly or quarterly newsletters quicker and more consistent?

Select one

1

What are the benefits of using gated content in your content marketing strategy?

Select all that apply

1

Which of the following is the best description of when to use a Default program in Marketo?

Select one

1

Which of the following questions can help you determine what content should be gated?

Select all that apply

1

Which of the following are ways that you could use triggers to react to user behavior?

Select all that apply

1

Which of the following is not duplicated when you clone a program?

Select all that apply

1

Email A/B testing allows you to set winner criteria to any of the following except:

Select one

1

Which of the following elements cannot be tested in an email A/B test?

Select all that apply

1

Why use an Email Performance report instead of just using the Email Dashboard?

Select all that apply

1

What is the minimum duration of time needed between the time the test was sent and when the winning email will be sent?

Select one

1

Which of the following is a recommended best practice for using forms?

Select one

1

Which of the following statements about using and editing forms in Marketo is not true?

Select all that apply

1

You're building a form for potential customers requesting a quote, which type of form would work best?

Select one

1

Which of the following can be changed to better fit your brand?

Select all that apply

1

Which of these are you going to find on a landing page?

Select one

1

Which of these is not an example of a CTA or Call to Action?

Select one

1

Which of the following can be cloned?

Select one

1

After reviewing and approving the thank you page, what do you do next?

Select one

1

Which of these is not a step in creating content for your promo page?

Select one

1

Question 1 of 5
Which of these offline events could benefit from an event program?

Select one

1

Which of the following are reasons your company would want to host an event?

Select one

1

Which of these is a required step when building your own event program?

Select one

1

When importing the list of trade show attendees to your Marketo event program, which of the following should you set your program member status to?

Select one

1

Marketo can automatically calculate the ROI for members, new leads, and program successes if you include which of the following item in your event program build?

Select one

1

Which of the following do you use when connecting Marketo to your webinar provider?

Select all that apply

1

What are some of the processes that take place in a typical webinar program structure?

Select all that apply

1

You can use smart campaigns for which of the following?

Select all that apply

1

What are some ways the webinar event program is different than the live event program?

Select all that apply

1

What are some main reasons to use webinars in your marketing strategy?

Select all that apply

1

What is true about Email Deliverability?

Select all that apply

1

Which of the following are examples of email deliverability steps for success?

Select all that apply

1

What are some common email metrics to watch when measuring your email deliverability data?

Select all that apply

1

What is a spam block?

Select one

1

How can you be compliant with email regulations?

Select all that apply

1

What changes are expected from a completed CRM sync?

Select one

1

What are the benefits to syncing Marketo to your CRM?

Select one

1

Which of these steps come immediately after a lead is converted to opportunity?

Select one

1

Question 4 of 5
Which of the following is directly updated each time a lead interacts with your content?

Select one

1

What occurs when a lead responds to a CTA, or Call to Action?

Select one

1

What is a subscription center?

Select one

1

What are some reasons why you should use a subscription center?

Select one

1

What is true about explicit opt-in?

Select one

1

What’s the best way to define a healthy database?

Select one

1

What are some things that can happen if you don’t maintain a healthy database?

Select all that apply

1

What are some reasons to keep your database clean and healthy?

Select all that apply

1

What are three ways you can help keep your database healthy?

Select all that apply

1

A team manager wants to keep track of the versions developed for campaign elements. What will you do to facilitate that?

Select one

1

If you don't identify your tags and channels, what will happen?

Select all that apply

1

To gauge effectiveness and create profiles, you want to run a report that includes data on all of your web visitors. What will help you do that?

Select one

1

Identify the five roles that come standard with each Marketo subscription.

Select five

1

What are the default values for communication limits?

Selct one

1

Marketing automation platforms do NOT have which functionality?

Select the best answer.

1

Which is NOT a reason to gate content for middle-funnel stage buyers?

Select the best answer.

1

If your goal is to generate new prospects in your database, which strategy should you use?

Select the best answer.

1

In the program displayed below, how many people are in the sendable audience, assuming the email is non-operational?

1

Which feature must a non-operational email have?

Select the best answer.

1

Match the A/B testing winner criteria with their correct definitions.

Select the correct term for each description from the pull-down.
This registers when images are downloaded in an email and a Marketo tracking pixel loads.
( Opens, Click to Open%, Clicks, Engagement Score )

This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens.
( Open, Click to Open%, Clicks, Engagement Score )
This shows the number of people who interacted with links in your email.
( Opens, Click to Open%, Clicks, Engagement Score )

This shows the effectiveness of the content in your program based on a proprietary algorithm.
( Opens, Clicks to Open%, Clicks, Engagement Score )

1

Which element is NOT typically found on a landing page?

Select the best answer.

1

A marketer would like the recipient's first name to appear on a landing page.

Which type of token should the marketer use?

Select the best answer.

1

Which is the main advantage of using a select (picklist) field instead of a text field in your forms?

Select the best answer.

1

Which types of fields can be added to a form?

Select the best answer.

1

Match each report to the correct description.

Select the matching report type from the pull-down.
View email metrics for your email send, including opens, clicks, and unsubscribes.
( Email Program Dashboard, Program Performance Report, Email Link Performance Report, Email Performance Report, Landing Page Performance Report )
View basic program metrics, like members and success.
( Email Program Dashboard, Program Performance Report, Email Link Performance Report, Email Performance Report, Landing Page Performance Report )
View statistics on the individual links in your emails.
( Email Program Dashboard, Program Performance Report, Email Link Performance Report, Email Performance Report, Landing Page Performance Report )
Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
( Email Program Dashboard, Program Performance Report, Email Link Performance Report, Email Performance Report, Landing Page Performance Report )
Identify the number of people who completed forms in your landing pages, and how many of them were new people.
( Landing Page Performance Report, Email Program Dashboard, Program Performance Report, Email Link Performance Report, Email Performance Report )

1

Which statement is true regarding the period cost?

Select the best answer.

1

Which is NOT a benefit of using My Tokens in a program?

Select the best answer.

1

Which can be considered a success status for a webinar program?

Select the best answer.

CME Marketo Quiz on Marketo Certified Associate Exam Study Questions, created by Michael Bleb on 21/09/2021.

Marketo Certified Associate Exam Study Questions

Marketing Automation Technology

Which of the following are ways you can use marketing automation software? Select all that apply.

Marketo's nurture programs:

The process of collecting, qualifying, and interacting with people throughout the buying process is known as:

Marketo's engagement hub allows you to capture what you learn about your customers from: Select all that apply.

Which of these are included in Marketo's automation solution? Select all that apply.

Which of the following are reasons for developing goals and strategies for Marketo? Select all that apply

When creating your marketing strategy, what are some important factors to consider? Select all that apply

Of the answers below, which is an example of a marketing goal? Select one

What are the three main types of KPIs? Select one

Of the answers below, which is an example of a marketing strategy? Select one

Traditionally, marketing teams have been organized by: Select three

Which of the following are ways to organize marketing around the customer experience? Select all that apply

Which statement best describes the characteristics of a Thinker? Select one

Which statement best describes the characteristics of a Feeler? Select one

Which statement best describes the characteristics of a Doer? Select one

Smart Campaigns in Marketo use the ___________you define to complete automated tasks. Select one

Which of the following are methods you can use to track the success of your Marketo programs? Select three

Which of the following statements about batch and trigger campaigns are true? ​Select all that apply​

Which of the following is the best definition of assets in Marketo? ​Select one​

Which of the following are ways you can use marketing automation software?
Select all that apply.

Marketo's engagement hub allows you to capture what you learn about your customers from:

Select all that apply.

Which of these are included in Marketo's automation solution?

Select all that apply.

Which of the following are reasons for developing goals and strategies for Marketo?

Select all that apply

When creating your marketing strategy, what are some important factors to consider?

Select all that apply

Of the answers below, which is an example of a marketing goal?

Select one

What are the three main types of KPIs?

Select one

Of the answers below, which is an example of a marketing strategy?

Select one

Traditionally, marketing teams have been organized by:

Select three

Which of the following are ways to organize marketing around the customer experience?

Select all that apply

Which statement best describes the characteristics of a Thinker?

Select one

Which statement best describes the characteristics of a Feeler?

Select one

Which statement best describes the characteristics of a Doer?

Select one

Smart Campaigns in Marketo use the ___________you define to complete automated tasks.

Select one

Which of the following are methods you can use to track the success of your Marketo programs?

Select three

Which of the following statements about batch and trigger campaigns are true?

Select all that apply

Which of the following is the best definition of assets in Marketo?

Select one

Which of the following are reasons companies use the Marketo Engagement Platform?

Select all that apply

Which of the following are considerations when using the Marketo Engagement Platform?

Select all that apply

When you practice Content Marketing, you create content that provides and builds___ .

Which of the following are benefits of using a Content Marketing strategy?

Select all that apply

Which of the following are metrics you can use to measure the value of your content marketing efforts?

Select all that apply

Which of these actions are keys to keeping your content current and valuable to prospects and customers?

Select three

Success in the engagement economy is driven primarily through______________marketing strategies.

Select one

Which of these tasks would having buyer personas help accomplish?

Select one

Buyer personas set which of the following for your content?

Select all that apply

A buyer persona should be a representation of which of the following?

Select one

Which of the following statements are true about buyer personas?

Select all that apply

Before you send any email, it is important to segment your audience for which of the following reasons?

Select all that apply

What are the steps in building an email program?

Select four

Identify what should be included as a best practice when naming your email program.

Select all that apply