Ade Sauer
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Quiz on Week 14: Positioning, Buying Behaviors and Product Development, created by Ade Sauer on 26/11/2020.

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Week 14: Positioning, Buying Behaviors and Product Development

Week 14: Positioning, Buying Behaviors and Product Development

Question 1 of 20

1

An approach that refers to how customers think about proposed or present brands in a market is known as?

Select one of the following:

  • Differentiation

  • Positioning

  • Promotion

  • Market evaluation

Explanation

Question 2 of 20

1

Customer value is always tangible

Select one of the following:

  • True
  • False

Explanation

Question 3 of 20

1

Consider this statement by Mountain Dew: For 16-24-year-old males, who embrace excitement, adventure, and fun, Mountain Dew of all carbonated soft drinks, delivers great taste that exhilarates like no other because Mountain Dew is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor.

Which part of this statement indicates the product's benefits or key point of differentiation?

Select one of the following:

  • "great taste that exhilarates like no other"

  • "is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor"

  • "who embrace excitement, adventure, and fun"

  • "for 16-24-year-old males"

Explanation

Question 4 of 20

1

Which of these is not part of the adoption process?

Select one of the following:

  • Awareness

  • Interest

  • Trial

  • Guess

Explanation

Question 5 of 20

1

Which behavior describes a consumer purchase which has low involvement, is inexpensive, has little risk and requires little information?

Select one of the following:

  • Limited problem solving

  • Extensive problem solving

  • Routinized response behavior

  • Intensive problem solving

Explanation

Question 6 of 20

1

The logical component of the decision-making process while making a purchase is influenced by?

Select one of the following:

  • Psychological needs

  • Economic needs

  • Social influences

  • Time pressure

Explanation

Question 7 of 20

1

According to the video, when consumers screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs, this is known as?

Select one of the following:

  • Selective Exposure

  • Selective Retention

  • Selective Perception

  • Selective Belief

Explanation

Question 8 of 20

1

Unlike organizational buyers, individual buyers tend to focus more on quality and exacting purchase specifications.

Select one of the following:

  • True
  • False

Explanation

Question 9 of 20

1

In a buying center, the group of people whose expertise is needed when buying a product are known as?

Select one of the following:

  • Gatekeepers

  • Deciders

  • Influencers

  • Buyers

Explanation

Question 10 of 20

1

John's Center, an non-profit organization working to conserve wildlife in Africa, needs to make a new purchase of feed for some of the animals in its care. It will use one of its existing suppliers to fill this standard order which happens once every month. This type of buying process is known as?

Select one of the following:

  • New-Task Buying

  • Modified Rebuy

  • Straight Rebuy

  • Quality Rebuy

Explanation

Question 11 of 20

1

An exhaustive search for an appropriate seller will usually be part of?

Select one of the following:

  • New-Task Buying

  • Modified Rebuy

  • Straight Rebuy

  • Quality Rebuy

Explanation

Question 12 of 20

1

According to the video, in which of these buying processes could the buyer most certainly use an ecommerce system without consequence?

Select one of the following:

  • New-Task Buying

  • Modified Rebuy

  • Straight Rebuy

  • Quality Rebuy

Explanation

Question 13 of 20

1

Which of the following is not part of the five levels of branding?

Select one of the following:

  • Brand rejection

  • Brand recognition

  • Brand preference

  • Brand dominance

Explanation

Question 14 of 20

1

A brand used for several products that are of the same quality is known as?

Select one of the following:

  • A generic brand

  • A family brand

  • A licensed brand

  • An individual brand

Explanation

Question 15 of 20

1

Which is not an advantage of packaging?

Select one of the following:

  • Makes a product easier to use

  • Makes a product safer to use

  • Can deter shoplifting

  • May lower distribution costs

  • Can provide warranty

Explanation

Question 16 of 20

1

Packaging can affect consumer decisions

Select one of the following:

  • True
  • False

Explanation

Question 17 of 20

1

Which type of product are customers not motivated to seek even though they may want or need them if encouraged to better understand their benefits?

Select one of the following:

  • Regularly unsought products

  • New unsought products

  • Specialty unsought products

  • Convenience unsought products

Explanation

Question 18 of 20

1

Which is not part of a the typical life cycle of a new product concept?

Select one of the following:

  • Market introduction

  • Market growth

  • Market development

  • Market maturity

Explanation

Question 19 of 20

1

The product life cycle is typically concerned with individual brands, and not new product categories

Select one of the following:

  • True
  • False

Explanation

Question 20 of 20

1

During market introduction a company would usually spend a lot on sales promotion, market research, heavy advertising, and manufacturing.

Select one of the following:

  • True
  • False

Explanation

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