Human beings are social animals and have a basic need to belong

Culture influences behaviour

because humans are social animals, they have a social self

people's view of the world are resistant to change

human beings are information processors and mental processes guide behaviour

the mind can be studied scientifically by developing theories and using a number of scientific research methods

cognitive processes are influenced by social and cultural factors

behaviour can be innate because it is genetically based

animal research can provide insight into human behaviour

there are biological correlates of behaviour